Talkwalker

Talkwalker is a comprehensive social listening platform designed to help businesses monitor and analyze online conversations across various channels. It ingests and indexes billions of data points daily from major social media platforms, over 150 million websites, forums, blogs, and even print and broadcast media. This extensive coverage allows companies to gain a holistic view of their brand's presence and reputation.

Key features of Talkwalker include advanced AI-powered image and video recognition, enabling the detection of logos in visual content. The platform also offers sentiment analysis, influencer detection, and custom dashboards for tailored insights. Users can access up to five years of historical data, providing valuable context for long-term brand monitoring and campaign tracking. Additionally, Talkwalker integrates with various tools like Hootsuite, Salesforce, and HubSpot, enhancing its utility for enterprise-level social media management.

Talkwalker's capabilities extend beyond digital media, partnering with LexisNexis to provide insights from newspapers, magazines, and trade publications. This integration ensures that businesses can track their brand's coverage across both traditional and digital platforms. The platform's data visualization tools, such as Virality Maps, offer a dynamic view of how content spreads across different channels and regions, helping businesses understand their global impact. Overall, Talkwalker is a powerful tool for social listening, brand monitoring, and analytics, particularly suited for large businesses and enterprises seeking comprehensive insights into their online presence.