Through-channel marketing software enables brands to seamlessly connect with their channel marketers, partners (such as retailers, agents, distributors, and resellers), and agencies to execute scalable marketing programs. This software facilitates the setup of customizable content experiences for local marketers or channel partners, as well as the execution of digital marketing campaigns on behalf of the brand. Also known as distributed marketing software, it offers continuous marketing support to channel partners, aiding companies in managing branding and tracking channel performance. Distinguished from partner management software, which primarily facilitates communication and content exchange between the company and its partners, through-channel marketing software focuses specifically on automating the marketing process. It provides tools for creating campaigns and marketing content, thereby reducing costs for companies. Marketers utilize this software to optimize funding for local marketing and expand advertising and local marketing messages through their distributed networks. Unlike marketing automation software, which also streamlines marketing workflows and measures campaign outcomes, through-channel marketing software is exclusively used by channel partners to amplify brands and boost revenue. It affords brands greater control over the use of marketing materials within distributed networks while offering partners flexibility to customize marketing content. Through-channel marketing software often integrates with CRM software, enabling partners to upload leads and additional records for marketing purposes. To be included in the Through-Channel Marketing category, a product must: * Allow channel partners to access marketing materials, assets, and tools through an automated platform. * Provide lead management capabilities, including lead nurturing, lead scoring, and lead tracking. * Assist channel partners in implementing effective, scalable, and brand-compliant marketing campaigns. * Offer reporting features to track the success of through-channel marketing programs, encompassing emails, events, digital advertising, and other metrics.

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SproutLoud

sproutloud.com

SproutLoud is a marketing platform that automates and manages localized marketing campaigns for brands and their partners across multiple channels.

Marvia

getmarvia.com

Marvia is a SaaS platform for local marketing automation that helps organizations manage, customize, and distribute marketing materials efficiently.

Vibe.co

vibe.co

Vibe.co enables marketers and brands to set up TV advertising campaigns quickly on over 500 TV channels and streaming apps.

Mindmatrix

amp.vg

Mindmatrix is a unified platform for sales and marketing enablement, facilitating collaboration, co-marketing, and simplified onboarding for partners and teams.

StructuredWeb

structuredweb.com

StructuredWeb is a channel marketing automation platform that helps technology brands enhance demand generation and partner engagement since 1999.

Vartopia

vartopia.com

Vartopia is a platform for managing channel partnerships that offers tools for deal registration, lead sharing, payments, analytics, and partner enablement.

Channext

channext.com

Channext is a platform for managing partner relationships, enabling marketing and sales, and tracking performance to enhance partner success and collaboration.

PowerChord

powerchord.com

PowerChord helps brands optimize marketing through local dealer networks with data-driven insights and integration into existing marketing systems.

Impartner

impartner.com

Impartner is a Partner Relationship Management platform that streamlines partner onboarding, content distribution, and performance tracking for indirect sales channels.

xAmplify

xamplify.com

xAmplify is a channel marketing automation platform that helps businesses manage partner relationships, streamline sales processes, and optimize collaboration with partners.

Relevize

relevize.com

Relevize enables channel marketers to launch and manage paid ad campaigns for multiple partners, optimizing lead generation and tracking ROI effectively.