StructuredWeb

StructuredWeb is for technology vendors and their channel partners that need to plan and run marketing programs across a partner network. Vendors can provide a branded partner portal with relevant marketing materials and ready-to-use campaigns; partners can customize and launch activities such as email, social media, webinars, digital advertising, and content syndication. The platform also supports lead capture, routing, nurturing, and opportunity tracking, helping partners follow up on prospects and vendors monitor campaign results. Reporting tools give channel teams visibility into partner activity, campaign performance, and leads generated. StructuredWeb may suit organizations seeking a shared system to coordinate partner marketing, demand generation, and sales follow-up.

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