Vibe.co

Vibe.co is for brands, marketers, and agencies that want to run connected TV (CTV) ads without managing a traditional TV media buy. It provides a self-serve platform for creating and managing video campaigns across streaming apps and channels, with audience targeting based on location, demographics, interests, and shopping intent. Advertisers can also use customer lists and website-visitor audiences for retargeting. The platform includes tools for preparing TV ad creative, choosing streaming inventory, and monitoring campaign results. Reporting can track metrics such as impressions, website visits, leads, purchases, and app installs, with integrations for third-party measurement tools. Vibe.co may suit teams looking to add streaming TV advertising to their digital marketing mix and measure its contribution to campaign outcomes.

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