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Real estate marketing software is designed to help real estate agencies, brokerages, and independent agents attract new clients and promote their services. These platforms offer tools such as web content management (WCM), search engine optimization (SEO), and internet data exchange (IDX) integration, enabling agents to create and manage websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts. Some real estate marketing software includes features to enhance branding efforts, while others offer integrations with virtual tour software, providing potential buyers with an immersive experience in their home search. In today's competitive market, it's essential for businesses to maintain a strong online presence through branding, social media, and other digital channels. By using real estate marketing software, agencies and brokerages can effectively manage these key aspects of their marketing strategy and ensure their business stays visible to clients. Although many marketing tools offer similar features, real estate marketing software is tailored to meet the specific needs of real estate professionals. These tools often integrate with multiple listing services (MLS) or real estate management software, and many include customer relationship management (CRM) capabilities or integrate with standalone CRM platforms. It's important to note that marketing automation tools designed for industries outside of real estate do not fall under this category.
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Buildium
buildium.com
Buildium is a cloud-based property management software that helps real estate professionals manage leasing, accounting, and operations for various property portfolios.
Appfolio
appfolio.com
AppFolio is a cloud-based property management software that helps manage properties, finances, and tenant communications effectively from anywhere.
BatchLeads
batchleads.io
BatchLeads is a property intelligence platform for real estate professionals, aiding in lead generation, data management, and targeted marketing.
Wise Agent
wiseagent.com
Wise Agent is a CRM for real estate professionals that helps manage transactions, automate communications, and supports team collaboration and client relationship management.
ReiSift
reisift.io
ReiSift is a CRM and data management platform for real estate professionals, helping automate tasks, manage leads, and execute targeted marketing campaigns.
TenantCloud
tenantcloud.com
TenantCloud is a property management platform that streamlines rental management tasks for landlords and tenants, including leasing, maintenance, and payments.
Knock
knockcrm.com
Knock is a CRM platform for property management that streamlines lead tracking, performance monitoring, tenant relationships, and vendor management.
DoorLoop
doorloop.com
The Highest-Rated Property Management Software. With cutting-edge technology and world-class support, DoorLoop's property management software helps you make more money, get organized, and grow.
BoomTown
boomtownroi.com
BoomTown is a CRM app for real estate professionals, offering tools for lead management, sales pipeline tracking, email marketing, and performance analytics.
BoldTrail
boldtrail.com
BoldTrail is a real estate management platform that streamlines marketing, transaction management, and lead generation for real estate professionals.
Brivity
brivity.com
The only CRM that guarantees success in real estate. The Brivity Platform is your time-saving, all-in-one real estate CRM and software solution to generate more business, stay top of mind with your database, and close more deals.
AdWerx
app.adwerx.com
Adwerx delivers personalized digital advertising for more than 500 enterprises and 400,000 individual customers. Scalable for real estate and mortgage firms of any size, Adwerx enables brokerages to deliver completely frictionless, strategic services to their agents and loan officers while boosting their brand, and increasing retention and productivity. The customized ads feature brokerage branding, the producers’ headshots and contact information, and appear across popular websites, Facebook and Instagram, mobile apps, and streaming TV. Adwerx’s platform is fully automated, always-on, and requires no additional work from the firm or the producer. This helps keep existing agents and loan officers happy while making it easier for brokerage leaders to recruit new talent with a service that works to help grow their business. Learn more at adwerx.com.
Lofty
lofty.com
Powered by practical AI, Lofty’s award-winning platform for real estate professionals integrates all the critical components agents, teams and brokers need to optimize every step of the customer journey from search to settlement. With a single, flexible hub to automate marketing programs, streamline the sales process, maximize collaboration, and convert more leads into transactions, Lofty empowers the modern real estate professional to spend less time juggling technology applications and more time building relationships and their business.
Pipeline ROI
pipelineroi.com
Pipeline ROI is the first complete inbound marketing solution for real estate and mortgage professionals. With Pipeline ROI, you'll become an Internet lead magnet and reduce your dependence on lead vendors whose prospects don't close.
Top Producer
topproducer.com
Top Producer is a CRM tool for real estate professionals, offering lead management, reporting, email marketing, and mobile access to streamline business operations.
Real Geeks
realgeeks.com
Real Geeks is the leading technology platform designed to drive growth and efficiency. Real Geeks is the ultimate solution for lead generation, conversion, and business management, helping ambitious real estate professionals maximize their ROI and build a thriving business. Trusted by thousands of top-performing agents and brokers, Real Geeks empowers teams to achieve greater success. Visit the Features section to learn more about how we can serve you.
Turbo Tenant
turbotenant.com
TurboTenant is the one-stop shop for landlords looking to simplify and grow their rental business.
Rentsync
rentsync.com
All of your multifamily marketing tools in one easy-to-use system. Manage your content Our content management system (CMS) makes managing all of your property data in one place easier and more flexible than ever before! Use the content from your account to auto-create internet listing service ads AND use it to show vacancies on your Rentsync-built website. Automate your leads 72% of renters expect a response to their initial inquiry within a day or less. We know your time is precious. With Rentsync you can auto-capture every lead and close more leases. With our lead automation features, you can spend less time managing leads and more time talking to them. List your ads Manage and syndicate all of your advertising from one place across dozens of top rental listing sites.
RentEngine
rentengine.io
RentEngine is the all-in-one platform for scattered-site leasing. Fill vacancies 2x faster, boost margins and simplify your operations. RentEngine brings all your leasing into one platform: marketing, pricing, lead response, showings, follow ups, applications, integrated calling/texting, lockboxes, reporting and end-to-end visibility. And achieve the industry's best conversion rates with a dedicated 24/7 leasing ops team for lead response, answering questions, taking calls and facilitating showings. Transaction-based pricing with no monthly contract.
BildHive
bildhive.com
Bildhive is a cloud-based SaaS (Software as a Service) platform designed for the pre-construction real estate market. It empowers condo developers, home builders, master-planned community developers, real estate brokerages, and sales and marketing agencies with an integrated suite of user-friendly applications. These tools enable users to efficiently market, manage, sell, lease, and conduct transactions for new home pre-construction developments digitally and at scale.
SharpLaunch
sharplaunch.com
SharpLaunch is an all-in-one commercial real estate marketing software that helps teams modernize their property marketing and accelerate time-to-market. SharpLaunch helps commercial real estate marketing teams become more efficient with all the tools they need in one place to launch beautiful listing presentations in a few clicks, publish listings on their company website and automatically syndicate to CRE listing platforms.
Local Logic
locallogic.co
Local Logic is a leading location intelligence company whose mission is to improve every real estate decision, from consumers seeking a neighborhood that aligns with their lifestyle to investors aiming to pinpoint the best locations for development, or local governments striving to build more sustainable cities through better urban planning. To achieve this, we have built the real estate industry's largest and most comprehensive location dataset, encompassing over 100 billion data points. This vast repository of information allows us to provide unparalleled insights and analytics, empowering our clients to make better-informed data-driven decisions. Our data solutions are trusted by over 15 million monthly consumers across 8,000 websites in the US and Canada and have influenced billions of dollars worth of transactions. Notable partners include a wide range of real estate players, from RE/MAX and Realtor.com to CRMLS, Beaches MLS, Corelogic, and many more. Learn more at locallogic.co.
Zentap
zentap.com
Zentap enables real estate businesses to thrive with software that streamlines digital marketing to help gain more leads and close more business. The company was founded on the premise of creating software and a service to help Real Estate Agents who felt lost with their digital marketing efforts. Thus helping them put the zen back into their marketing with just a tap. We offer a multitude of products through the Zentap dashboard for creating branded content to grow their business including Local Market Updates, Single Data Snapshots, Listing Videos & Flyers, Open House Videos, Testimonial Videos, Infomercials, & more. Plus we also provide services to our clients that range from dedicated support, social posting, professional websites, and an exclusive Lead Generation program to help agents grow business for their current listings. In addition to the products and services we offer, we also provide useful resources to help educate our clients about current digital marketing trends via our blog. The entire team at Zentap is dedicated to the success of each and every one of our clients. If you are a real estate agent that needs help with your real estate marketing contact us today to see how Zentap can help you put the zen back into your real estate marketing too.
LockedOn
lockedon.com
LockedOn is a cloud-based Real Estate CRM system - Beautiful and powerful real estate software that’s so easy to use. Use tomorrow’s technology today to create and nurture more contacts. Build your business pipeline with easy-to-use and innovative customer relationship marketing. Bring all your contacts under one roof and show them your professional commitment.
Fello
hifello.com
Fello is a cutting-edge lead nurture solution designed specifically for real estate businesses. Our platform offers a customizable ecosystem that enables agents to generate leads on autopilot, freeing up valuable time to focus on growing their business. Our feature-rich platform includes a branded home value dashboard, CRM integration, contact data enrichment, personalized URLs, lead capture widgets, and seller lead landing pages. With Fello, real estate businesses can streamline their lead generation process, convert leads into clients, and close more deals.
RentTango
renttango.com
RentTango is simplifying the rental process for renters and landlords. We make the process feel good and work well to deliver a quick and frictionless experience. Built by a team of real estate veterans who understand both the intricacies and the complexities of residential leasing, RentTango is a new approach based on decades of experience. We are razor-focused focused on marketing activity and leasing transactions– generate and manage leads well, screen applicants and get leases signed. We streamline the leasing workflow by using marketing automation, A.I. and, just plain, clear communication. Ultimately, our goal is to improve efficiency and give landlords and property managers the confidence to grow and expand.
Entrata
entrata.com
Entrata® is a leading operating system for multifamily communities worldwide. Setting the bar for innovation in property management software since 2003, Entrata offers solutions for every step of the leasing lifecycle and empowers owners, property managers, and renters to create stronger communities. With a focus on driving operational efficiency through utilizing AI, automation, and flexible technology solutions, property management companies have the freedom to operate in the way that works best for them. Entrata’s platform spans the Multifamily, Student, Military, Commercial, and Affordable House segments and currently serves over three million residents across more than 26 thousand multifamily communities around the globe.
Market Leader
marketleader.com
Market Leader is an app for real estate professionals that facilitates lead generation, customer relationship management, and workflow optimization.
Placester
placester.com
It’s easy to do it yourself and even easier to have it done for you. On-demand assistants, robust customization, and loads of back office controls. Free 30-day Trial. Types: Broker websites, team websites, agent websites, REALTOR® websites.
Anyone Home
anyonehome.com
Anyone Home empowers multifamily owners and operators by seamlessly integrating their marketing, communication, and reporting analytics into a unified and actionable leasing platform, enabling faster and smarter leasing processes. Our intelligent leasing solutions include: CRM & Property Tours Accelerate your leasing velocity. Capture, engage, and convert your leads faster while reducing marketing spend and improving the leasing experience. Marketing Websites Convert quality leads. Modern, yet beautifully templated websites featuring interactive tools to further engage your prospective renters. Self-Guided Tours Enhance the tour experience. Simplify the tour process by allowing prospects to schedule and tour at their own pace, ensuring a hassle-free leasing journey for both prospects and leasing agents. Chatbot with Live Chat Omnichannel communication. Perfectly blending automated communications with real-time human interactions for immediate engagement, available whenever your prospects and residents desire. Contact Center Extend your leasing teams. With 24/7 phone, email, and chat support, ensure your leasing teams never miss another lead or resident communication request. Leasing Call Analysis Gain insights into your leasing operations. With employee call scores available the next business day, easily see how your leasing teams are performing and may need additional training.
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