Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
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Keen
keen.io
Keen is an event data management app that collects, stores, queries, and presents data to help analyze product usage and improve user experiences.
Netcore Cloud
netcorecloud.com
Netcore Cloud is a customer engagement platform that helps marketers create personalized experiences across digital channels using data analytics and AI.
Conative AI
conative.ai
Conative is an AI planning tool for e-commerce, integrating inventory and marketing management in real-time for better decision-making and revenue enhancement.
OWOX
owox.com
OWOX BI is a data platform that simplifies data integration and analysis in Google Sheets, enabling users to create reports and visualize data without manual input.
Alpine IQ
alpineiq.com
Alpine IQ is a platform that provides tools for analytics, customer engagement, and loyalty marketing to help businesses optimize operations and enhance revenue.
MoEngage
moengage.com
MoEngage is a customer engagement platform that enables real-time, personalized communication across multiple channels for marketers and product owners.
HoneyStack
hockeystack.com
HockeyStack is a B2B analytics platform that integrates data from various sources to measure marketing effectiveness and visualize customer journeys.
EasyInsights
easyinsights.ai
EasyInsights combines ad costs, app analytics, website conversions, and CRM data to automate data analysis and reporting for marketing teams.
Lexer
lexer.io
Lexer is a customer data platform that integrates and enriches customer data for marketing, sales, and service, enhancing engagement and experience across all channels.
Calltouch
calltouch.ru
Calltouch is an omnichannel marketing platform for call tracking and analytics, helping businesses evaluate ad performance and improve customer engagement.
GAannotations
gaannotations.com
GAannotations automates the addition of Google Analytics annotations, allowing users to manually annotate or upload bulk data via API or CSV for GA4 and Universal Analytics.
Favikon
favikon.com
Favikon is an AI-driven platform that helps businesses find and manage relationships with influencers across multiple social media platforms to optimize marketing campaigns.
Emarsys
emarsys.com
Emarsys is an omnichannel customer engagement platform that helps businesses improve marketing strategies through personalization and automation based on customer data.
Platformly
platform.ly
Platformly is a business management and marketing automation tool that tracks campaign performance, customer interactions, and provides customizable dashboards for data analysis.
Marquiz.io
marquiz.io
Marquiz.io is an online platform for creating and managing quizzes and surveys to engage audiences and collect feedback for businesses.
Quantcast
quantcast.com
Quantcast helps businesses understand their audience through analytics, optimizing digital strategies and content for improved engagement and online presence.
AdClicks
adclicks.app
AdClicks helps users manage advertising campaigns by providing insights on ad performance, user engagement, and key metrics for optimizing marketing strategies.
Leadfwd
leadfwd.com
Leadfwd is a tool that streamlines B2B lead management by enriching data and automating outreach processes, improving accuracy and efficiency in sales and marketing.
Xtremepush EU
xtremepush.com
Xtremepush is a CRM app for iGaming companies, helping them analyze player data and improve player engagement and retention through personalized experiences.
Growth Channel
growthchannel.com
Growth Channel creates customized marketing plans featuring personas, funnels, and strategies using GPT-3 technology.
Gamooga
gamooga.com
Gamooga is a marketing automation app that enables e-businesses to send personalized communications to customers via email, web, mobile, social, and display channels.
rampmetrics
rampmetrics.com
Rampmetrics provides a marketing analytics solution for tracking KPIs, conversion, and performance metrics without coding or complex setup, enhancing decision-making and strategy.
MSIGHTS
msights.com
MSIGHTS is a platform for marketing teams to manage, analyze, and visualize data for reporting and decision-making purposes.
Clickx
clickx.io
Clickx is a digital marketing platform that helps businesses manage SEO, PPC, social media, and lead generation, providing analytics and competitive insights to improve marketing efforts.
deepdivr
deepdivr.io
Deepdivr is a social media marketing analytics platform for monitoring and optimizing campaigns across multiple platforms with customizable dashboards.
Tactycs
tactycs.io
Tactycs is a virtual marketing director app that streamlines social media management with scheduling, analytics, and content creation across multiple platforms.
Force24
force24.co.uk
Force24 is a marketing automation platform that helps businesses manage customer engagement, streamline marketing efforts, and analyze campaign performance.
LiveRamp
liveramp.com
LiveRamp is a data collaboration platform that helps businesses unify customer data for targeted advertising while ensuring privacy and compliance.
Magnetiq
magnetiq.io
Magnetiq is a launch management app that organizes contacts, events, email campaigns, digital showrooms, and online newsrooms.
Otterfish
otterfish.com
Otterfish helps SMEs create and manage Facebook and Instagram ads easily, offering features like ad creation, audience testing, and performance tracking.
Mandala AI.
mandalasystem.com
Mandala AI is an online tool that monitors channels to provide insights on market trends, consumer behavior, and competitor analysis for businesses.
Terminus
terminusplatform.com
Terminus is a B2B platform that uses first-party data to optimize account marketing and enhance customer engagement throughout their lifecycle.
Marketing Evolution
marketingevolution.com
Marketing Evolution centralizes marketing programs, enabling cross-channel investment tracking and performance analysis to optimize strategies and improve customer engagement.
Attribution
attributionapp.com
Attribution is a multi-touch attribution app that tracks ad spend, conversions, and revenue across various channels for detailed marketing insights.
SuprSend
suprsend.com
SuprSend is a notification infrastructure that enables streamlined delivery of transactional and engagement messages across multiple channels using a single API.
WebEngage
webengage.com
WebEngage is a customer engagement platform that consolidates data, automates marketing campaigns, and personalizes messaging across multiple digital channels.
Octoboard Marketing Agency
octoboard.com
Octoboard helps marketing agencies create automated reports and client portals with data from over 50 platforms, simplifying client communication and performance tracking.
SproutLoud
sproutloud.com
SproutLoud is a marketing platform that automates and manages localized marketing campaigns for brands and their partners across multiple channels.
Pathmatics
pathmatics.com
Pathmatics is a digital advertising intelligence platform that tracks competitors' ad strategies and performance to help optimize advertising campaigns.
Nugit
nugit.co
Nugit is an automated platform that simplifies complex data into understandable insights through data storytelling.
Magnews
magnews.it
Magnews is an app for managing Customer Journey and enhancing Customer Value through strategy definition, campaign execution, and continuous improvement.
xiQ
xiqinc.com
xiQ is a sales and marketing platform that uses AI to provide insights on buyer behavior, helping teams engage audiences and improve deal-closing rates.
Neustar Localeze
neustarlocaleze.biz
Neustar Localeze helps manage and distribute accurate business listings across platforms to improve local SEO and online visibility for businesses.
StoneShot
stoneshot.com
StoneShot is a digital marketing app for financial services, offering automation tools for email, events, content, and document distribution to enhance client engagement.
Vertify
vertify.com
Vertify is business automation software that synchronizes and cleans customer data across sales, marketing, and customer success teams for improved collaboration and efficiency.
DemandJump
demandjump.com
DemandJump provides SEO content briefs to help users create effective content for improved search engine rankings and outcomes.
Singular
singular.net
Singular is a marketing analytics platform that tracks user behavior, measures ROI, and integrates data from various channels for campaign optimization and fraud prevention.
Ortto
ortto.com
Ortto is an AI-driven marketing automation platform that enhances email, SMS, and live chat marketing, integrating customer data for improved campaign management.
Maropost
maropost.com
Maropost is a digital marketing platform that enables businesses to manage email, SMS, and social media campaigns for improved customer engagement and insights.
DiGGrowth
diggrowth.com
DiGGrowth is a no-code analytics platform that helps marketers analyze data, improve decision-making, and optimize strategies for better business performance.
Adzviser
adzviser.com
Adzviser is a data connector for managing ad performance across platforms like Google Ads and Facebook Ads, offering analytics to optimize campaigns and improve ROI.
Prescient AI
prescient-ai.io
Prescient AI is a marketing mix modeling app that uses AI for cross-channel revenue attribution and budget optimization, enabling quick insights and data integration.
Slingshot
slingshotapp.io
Slingshot is a data-driven app that integrates analytics with project management, allowing users to create dashboards and manage tasks collaboratively.
Arena Calibrate
calibrate.thearena.ai
Arena Calibrate is a cross-platform reporting app that integrates and visualizes data from various business areas, supporting marketing and sales analytics.
Mediatool
mediatool.com
Mediatool is a cloud-based platform for marketing management that enables brands and agencies to plan, measure, and report on marketing activities in real time.
Visitor Queue
visitorqueue.com
Visitor Queue is a B2B lead generation tool that identifies website visitors and provides user data to help improve marketing and sales efforts.
Trackdesk
trackdesk.com
Trackdesk is a free affiliate tracking software that helps businesses manage affiliate programs, offering features for tracking conversions, campaigns, and commissions.
WhatConverts
whatconverts.com
WhatConverts is a lead tracking software that helps marketers track calls, forms, and chats, analyze marketing performance, and manage leads across multiple channels.
Agency360.io
agency360.io
Agency360.io is a white label reporting platform for agencies, offering tools for ads, web leads, SEO, analytics, and social media reporting.
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