Marketing analytics software comprises tools and processes that empower organizations to assess and oversee their marketing initiatives by measuring performance. In essence, these solutions streamline and enhance a business's marketing strategies and activities. By leveraging marketing analytics software, businesses can elevate their return on investment (ROI) through the identification of effective marketing methods, allowing for adjustments in campaigns to maximize conversions and sales. This type of software considers marketing efforts across diverse channels and target audiences, spanning email marketing, social media, digital advertising, and web analytics. Typically available as a standalone solution, marketing analytics software integrates campaign data through connections with a company's marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, some all-in-one marketing platforms, like certain marketing automation products, come equipped with built-in reporting features.
Platformly
Platformly is a business management and marketing automation tool that tracks campaign performance, customer interactions, and provides customizable dashboards for data analysis.
Netcore Cloud
Netcore Cloud is a customer engagement platform that helps marketers create personalized experiences across digital channels using data analytics and AI.
NinjaCat
NinjaCat is a digital marketing performance management platform that unifies campaign data, automates reporting, and integrates with over 150 marketing channels.
OWOX
OWOX BI is a data platform that simplifies data integration and analysis in Google Sheets, enabling users to create reports and visualize data without manual input.
MoEngage
MoEngage is a customer engagement platform that enables real-time, personalized communication across multiple channels for marketers and product owners.
EasyInsights
EasyInsights combines ad costs, app analytics, website conversions, and CRM data to automate data analysis and reporting for marketing teams.
Octane11
Octane11 is a B2B analytics platform that integrates and analyzes marketing, sales, and product data to improve performance and insights for enterprises.
Woopra
Woopra is a customer journey analytics platform that tracks user behavior across multiple channels to help businesses improve engagement and retention.
Pathmatics
Pathmatics is a digital advertising intelligence platform that tracks competitors' ad strategies and performance to help optimize advertising campaigns.
SuprSend
SuprSend is a notification infrastructure that enables streamlined delivery of transactional and engagement messages across multiple channels using a single API.
Emarsys
Emarsys is an omnichannel customer engagement platform that helps businesses improve marketing strategies through personalization and automation based on customer data.
Marquiz.io
Marquiz.io is an online platform for creating and managing quizzes and surveys to engage audiences and collect feedback for businesses.
Keen
Keen is an event data management app that collects, stores, queries, and presents data to help analyze product usage and improve user experiences.
AdClicks
AdClicks helps users manage advertising campaigns by providing insights on ad performance, user engagement, and key metrics for optimizing marketing strategies.
Growth Channel
Growth Channel creates customized marketing plans featuring personas, funnels, and strategies using GPT-3 technology.
Leadfwd
Leadfwd is a tool that streamlines B2B lead management by enriching data and automating outreach processes, improving accuracy and efficiency in sales and marketing.
Delivra
Delivra is an email marketing platform that helps businesses automate and personalize their email campaigns with tools for segmentation and integration.
Xtremepush EU
Xtremepush is a CRM app for iGaming companies, helping them analyze player data and improve player engagement and retention through personalized experiences.
rampmetrics
Rampmetrics provides a marketing analytics solution for tracking KPIs, conversion, and performance metrics without coding or complex setup, enhancing decision-making and strategy.
Gamooga
Gamooga is a marketing automation app that enables e-businesses to send personalized communications to customers via email, web, mobile, social, and display channels.
Clickx
Clickx is a digital marketing platform that helps businesses manage SEO, PPC, social media, and lead generation, providing analytics and competitive insights to improve marketing efforts.
InfiniGrow
InfiniGrow is an AI-driven platform that helps B2B marketers analyze marketing data, forecast results, and optimize budget allocation to improve campaign performance.
Force24
Force24 is a marketing automation platform that helps businesses manage customer engagement, streamline marketing efforts, and analyze campaign performance.
Ascent360
Ascent360 is a marketing automation platform that helps businesses manage customer data for personalized campaigns and improved customer engagement.
DashThis
DashThis is a digital marketing reporting tool that integrates with over 30 data sources and allows users to create customizable dashboards without coding.
Otterfish
Otterfish helps SMEs create and manage Facebook and Instagram ads easily, offering features like ad creation, audience testing, and performance tracking.
Magnetiq
Magnetiq is a launch management app that organizes contacts, events, email campaigns, digital showrooms, and online newsrooms.
HoneyStack
HockeyStack is a B2B analytics platform that integrates data from various sources to measure marketing effectiveness and visualize customer journeys.
Mandala AI.
Mandala AI is an online tool that monitors channels to provide insights on market trends, consumer behavior, and competitor analysis for businesses.
Terminus
Terminus is a B2B platform that uses first-party data to optimize account marketing and enhance customer engagement throughout their lifecycle.
Marketing Evolution
Marketing Evolution centralizes marketing programs, enabling cross-channel investment tracking and performance analysis to optimize strategies and improve customer engagement.
Attribution
Attribution is a multi-touch attribution app that tracks ad spend, conversions, and revenue across various channels for detailed marketing insights.
GAannotations
GAannotations automates the addition of Google Analytics annotations, allowing users to manually annotate or upload bulk data via API or CSV for GA4 and Universal Analytics.
WebEngage
WebEngage is a customer engagement platform that consolidates data, automates marketing campaigns, and personalizes messaging across multiple digital channels.
SproutLoud
SproutLoud is a marketing platform that automates and manages localized marketing campaigns for brands and their partners across multiple channels.
Nugit
Nugit is an automated platform that simplifies complex data into understandable insights through data storytelling.
Octoboard Marketing Agency
Octoboard helps marketing agencies create automated reports and client portals with data from over 50 platforms, simplifying client communication and performance tracking.
Neustar Localeze
Neustar Localeze helps manage and distribute accurate business listings across platforms to improve local SEO and online visibility for businesses.
Magnews
Magnews is an app for managing Customer Journey and enhancing Customer Value through strategy definition, campaign execution, and continuous improvement.
xiQ
xiQ is a sales and marketing platform that uses AI to provide insights on buyer behavior, helping teams engage audiences and improve deal-closing rates.
Quantcast
Quantcast helps businesses understand their audience through analytics, optimizing digital strategies and content for improved engagement and online presence.
Prescient AI
Prescient AI is a marketing mix modeling app that uses AI for cross-channel revenue attribution and budget optimization, enabling quick insights and data integration.
Ortto
Ortto is an AI-driven marketing automation platform that enhances email, SMS, and live chat marketing, integrating customer data for improved campaign management.
DiGGrowth
DiGGrowth is a no-code analytics platform that helps marketers analyze data, improve decision-making, and optimize strategies for better business performance.
Slingshot
Slingshot is a data-driven app that integrates analytics with project management, allowing users to create dashboards and manage tasks collaboratively.
StoneShot
StoneShot is a digital marketing app for financial services, offering automation tools for email, events, content, and document distribution to enhance client engagement.
Vertify
Vertify is business automation software that synchronizes and cleans customer data across sales, marketing, and customer success teams for improved collaboration and efficiency.
DemandJump
DemandJump provides SEO content briefs to help users create effective content for improved search engine rankings and outcomes.
Singular
Singular is a marketing analytics platform that tracks user behavior, measures ROI, and integrates data from various channels for campaign optimization and fraud prevention.
Maropost
Maropost is a digital marketing platform that enables businesses to manage email, SMS, and social media campaigns for improved customer engagement and insights.
Adzviser
Adzviser is a data connector for managing ad performance across platforms like Google Ads and Facebook Ads, offering analytics to optimize campaigns and improve ROI.
Fospha
Fospha is a marketing optimization platform that provides accurate measurement and attribution for eCommerce campaigns across multiple channels.
Arena Calibrate
Arena Calibrate is a cross-platform reporting app that integrates and visualizes data from various business areas, supporting marketing and sales analytics.
Mediatool
Mediatool is a cloud-based platform for marketing management that enables brands and agencies to plan, measure, and report on marketing activities in real time.
Visitor Queue
Visitor Queue is a B2B lead generation tool that identifies website visitors and provides user data to help improve marketing and sales efforts.
Trackdesk
Trackdesk is a free affiliate tracking software that helps businesses manage affiliate programs, offering features for tracking conversions, campaigns, and commissions.
WhatConverts
WhatConverts is a lead tracking software that helps marketers track calls, forms, and chats, analyze marketing performance, and manage leads across multiple channels.
Agency360.io
Agency360.io is a white label reporting platform for agencies, offering tools for ads, web leads, SEO, analytics, and social media reporting.
Paragone
Paragone is a performance marketing platform that consolidates social media ads and analytics, helping businesses optimize campaigns and boost revenue efficiently.
Lunio
Lunio is a click fraud protection platform that offers real-time defense across all acquisition channels, ensuring compliance with privacy regulations.
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