Kochava

Kochava is a comprehensive analytics platform designed to help marketers and developers optimize their mobile app performance through data-driven insights. It offers real-time analytics, allowing users to visualize key metrics such as active users and revenue per user across multiple platforms. The platform supports cross-platform capabilities and interactive views, enabling seamless tracking and analysis of campaign performance.

One of Kochava's key features is its ability to build custom segments using multiple filters, which helps in running targeted campaigns and attributing user conversions to the right touchpoints. Additionally, it includes fraud detection algorithms to maintain the integrity of ad campaigns. Kochava also supports deep linking and deterministic attribution, facilitating enhanced user journey tracking and routing within apps.

For developers working with App Clips, Kochava provides tools to track activity and route users through these lightweight app versions. It integrates with Universal Links to support seamless transitions between App Clips and full apps. Furthermore, Kochava offers customizable reporting and funnel analysis, allowing users to drill down into performance data and identify trends.

The platform is designed to be user-friendly, with features like real-time analytics and GDPR & CCPA compliance, ensuring that data collection and attribution align with privacy standards. It supports various integrations, including SDK and server-to-server options, making it adaptable for different development environments. Overall, Kochava provides a robust suite of tools for mobile app analytics and attribution, helping businesses make informed decisions about their marketing strategies.