Glue Up is a CRM platform that helps organizations manage events, memberships, and community engagement through various digital tools.

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Glue Up helps associations, chambers of commerce, nonprofits, and other member-based organizations manage member relationships and day-to-day engagement in one place. Its CRM keeps contact and membership records connected with events, communications, and payments, helping teams track applications and renewals, organize member data, and follow up with their communities. Organizations can create event pages, manage registrations and ticket payments, communicate with attendees, and handle check-in for in-person, online, and hybrid events. Email campaigns and newsletters support outreach, while invoicing and payment tools help manage dues and event revenue. Community features—including member directories, groups, discussions, and messaging—give members ways to stay connected between events. Glue Up includes separate mobile experiences: members and attendees can use My Glue to view event details, manage membership information, and connect with their community; administrators can use the Manager app to check in attendees, review campaigns, manage membership workflows, and track tasks. The available functions depend on the organization’s Glue Up setup.

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