C2S

C2S

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C2S centralizes capture, validation, enrichment and real-time routing of contacts and leads via APIs and webhooks to CRMs and back-end systems, reducing duplicates and manual cleanup.

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C2S is an API-first contact and sales automation platform that centralizes contact capture, qualification, and lead routing for web and CRM workflows. It accepts inbound contact data from forms, chat, and other sources, standardizes and enriches contact records, applies configurable validation and qualification rules, and routes leads to the right team or system via webhooks and API endpoints.

The app provides structured contact ingestion and normalization to reduce manual data cleanup and improve CRM data quality. It supports field validation, duplicate detection, and optional enrichment to add company or contact metadata, helping teams prioritize and score leads more consistently. C2S exposes RESTful API endpoints and webhook integrations for real-time data delivery, enabling direct connections to CRMs, marketing automation platforms, help desks, and custom back-end systems.

Key features and capabilities include:

  • Contact ingestion and normalization for form, chat, and API-based sources to produce consistent contact records.
  • Validation and duplicate detection to minimize bad or redundant leads entering downstream systems.
  • Configurable qualification and scoring rules to categorize leads by value or readiness.
  • Real-time routing via webhooks and API calls to forward leads to CRMs, sales tools, or internal services.
  • Lightweight enrichment (where enabled) to append firmographic or contact details that aid segmentation and follow-up.
  • Audit logs and event tracking to monitor deliveries, failures, and processing steps for troubleshooting and reporting.
  • Developer-friendly API with token-based authentication and predictable request/response schemas for integration reliability.

Benefits for teams using C2S include improved lead data quality, faster lead handoff to sales or support, reduced manual processing, and more reliable integrations between web properties and back-end systems. The API-centric design supports scalable, programmatic workflows for businesses that need deterministic lead delivery and integration with existing CRMs or automation platforms.

Relevant keywords naturally embedded for discoverability: contact API, lead routing, lead qualification, contact enrichment, webhook lead delivery, CRM integration, sales automation, contact normalization, duplicate detection, real-time lead routing.

Technical considerations and integration notes:

  • Integrations are implemented through REST API endpoints and webhooks; developers should plan for authentication tokens and webhook security (signing/verification) when configuring pipelines.
  • Data mapping and field normalization are configurable to fit existing CRM schemas and reduce transformation logic in consuming systems.
  • Rate limits, retry policies, and delivery guarantees depend on integration settings and should be reviewed during implementation planning.

This description focuses on functional capabilities and integration behavior to help technical and product teams evaluate how C2S can support contact processing, lead quality improvement, and reliable delivery into sales and CRM workflows.

This description was generated by AI (artificial intelligence). AI can make mistakes. Check important info.


Technologies need to be intuitive, easy to use and effective. Simplicity is always the focus. However, to reach an accessible, instinctive and efficient solution, it is essential to understand the entire process and its complexity. This is the objective of the C2S lead manager, essential for generating concrete results in sales and lead management in the real estate, automotive and insurance markets. The solution was designed combining agility, practicality, mobility and organization. Therefore, it becomes essential to respond to leads in just a few seconds. As a result, service becomes more efficient, the lead is not lost and the customer receives the information they need, at the right time and through the most appropriate communication channel. Furthermore, C2S is the only Brazilian company selected by Hot DesQ — the Australian government's startup relocation program, which offers financing to winners to expand their businesses. Discover!

Website: contact2sale.com

Disclaimer: WebCatalog is not affiliated, associated, authorized, endorsed by or in any way officially connected to C2S. All product names, logos, and brands are property of their respective owners.

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