Basis Technologies

Basis Technologies offers a comprehensive platform designed to support advertising and marketing efforts, particularly in the context of evolving digital advertising landscapes. The platform is tailored to help businesses adapt to privacy-first advertising strategies, which are becoming increasingly important as third-party cookies face deprecation and consent-based models gain prominence.

Key features of the platform include tools for targeting and attribution that do not rely on third-party cookies. It supports the integration of first-party data into customer data platforms (CDPs) for precise ad targeting across various channels, such as video, native, and display ads. Additionally, it facilitates the creation of lookalike models using data management platforms (DMPs) to enhance awareness and reach new customers.

The platform also supports geotargeted campaigns, which are particularly useful for businesses with physical locations. By leveraging proximity targeting and past website visits, advertisers can effectively drive foot traffic to stores, providing a valuable alternative to traditional online metrics like website visits.

Overall, Basis Technologies provides a robust solution for marketers seeking to navigate the challenges of cookieless advertising while maintaining effective targeting and measurement capabilities. Its focus on privacy-first strategies ensures that businesses can continue to deliver personalized ads while respecting consumer privacy.