Base AI

For B2B customer marketing, customer success, and sales teams, Base AI helps coordinate customer engagement and advocacy without relying on scattered tools and manual follow-ups. It brings customer data and lifecycle signals together to help teams identify who to contact, when to reach out, and what action may be useful next. Teams can use Base AI to run personalized campaigns and customer journeys for onboarding, product adoption, renewals, and expansion, as well as advocacy programs for references, reviews, referrals, and community participation. AI agents can help identify advocates, match customers to sales reference requests, create campaign plans, surface account insights, and automate follow-ups. Customer-facing hubs and journeys provide a place to share content, collect feedback, and guide customers through milestones. Reporting connects program activity with engagement and business outcomes, including pipeline influence and retention.

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