Khoros

Khoros

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Website: khoros.com

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Khoros is a comprehensive social media management platform designed to streamline and enhance your brand's online presence. It offers a unified suite of tools for publishing, engagement, listening, and analytics, allowing businesses to manage their social media activities efficiently across multiple platforms.

Key features of Khoros include its ability to create and target specific audience profiles, particularly on LinkedIn, using filters such as geography, job function, industry, and company size. This feature is especially beneficial for B2B enterprises looking to refine their marketing strategies. The platform also provides a user-friendly interface that can be customized according to specific business needs.

Khoros supports proactive risk management by setting permissions and restrictions, ensuring that only authorized individuals can post on behalf of the brand. Additionally, it allows for content labeling by campaign, product, or audience, making it easier to track performance and make data-driven decisions. The platform also enables the collection and display of user-generated content, such as reviews and testimonials, to foster engagement across digital touchpoints.

Overall, Khoros is a robust tool for businesses seeking to manage their social media presence effectively, enhance customer interactions, and improve brand visibility through streamlined operations and analytics.

Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: * Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. * Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. * Vault: Protect your brand across your social footprint with access and credential management. * Experiences: Inspire audience participation across your digital properties through the power of social UGC. * Key benefits include: Scale your interactions: Bring all your teams, channels, and content into one platform to manage integrated social campaigns. * Protect your brand: Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. * Measure what matters: Translate your social performance to metrics that matter to your business with configurable dashboards and data exports. * Crisis management: Stay on top of any crisis by understanding when crises are emerging, and how and when to engage using real-time data and custom notifications. * Competitive intelligence: Develop competitive benchmarks and track your competitors’ campaigns to ensure meaningful brand differentiation.

Website: khoros.com

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