調查與表單是蒐集回饋、進行研究以及了解客戶或員工的關鍵工具。從學生做課堂專案，到企業執行全球性研究，合適的調查工具能讓資料蒐集變得順暢且具洞見。
但在眾多選擇中，挑對工具取決於你的目標、團隊規模與受眾。你是否需要不限回應數？進階分支邏輯？企業級分析？還是只要一個快速且免費的解決方案？
在本指南中，我們精選了 9 款最佳調查工具與表單建立器 —— 結合免費、經濟與企業等級平台。每款都有其獨特優勢，我們會指出適合對象、主要特色與定價。
Google 表單
適合對象：
需要快速且不限回應的學生與教育人員。
Google 表單簡單、免費，適合基本調查。它能與 Google 試算表順暢整合，便於分析。雖然設計選項有限，但穩定且行動裝置相容。
主要功能：
不限調查、題目與回應數
與 Google 試算表即時協作
支援跳題邏輯與檔案上傳
可做匿名調查
定價：
使用 Google 帳戶免費。
Microsoft 表單
適合對象：
在 Microsoft 365 生態系內的團隊。
Microsoft 表單與 Google 表單類似簡潔，但可與 Excel 與 Office 365 應用整合。它支援自動評分的測驗，甚至透過 Copilot 提供 AI 建議。
主要功能：
不限調查與回應數
與 Excel 即時整合
測驗自動評分
AI 驅動的表單產生
定價：
使用 Microsoft 帳戶免費；包含於 Office 365 訂閱中。
SurveyMonkey
適合對象：
需要範本與受信賴品牌形象的小型企業。
SurveyMonkey 是廣為人知的平台，擁有優秀的調查範本。免費方案限制較多，但付費方案提供進階邏輯、分析與較高回應上限。
主要功能：
200 多款專業範本庫
進階分支與管線（付費）
受訪者熟悉且信任的品牌
即時結果儀表板
定價：
免費方案限制為 10 題 / 25 回應；付費方案約從每月 25 美元起。
Typeform
適合對象：
注重設計與互動的行銷人員與創作者。
Typeform 讓調查呈現對話式、視覺吸引的格式。其單題顯示介面能提高完成率，非常適合潛在客戶蒐集與顧客互動。
主要功能：
對話式互動設計
條件邏輯與計算功能
支援豐富媒體（圖片、GIF、影片）
整合 70+ 種應用（如 HubSpot、Slack、Notion）
定價：
免費方案每月限定 10 回應；付費方案約從每月 25 美元起。
Jotform
適合對象：
需要多功能且在表單中收款的中小企業。
Jotform 是最具彈性的建立器之一，即使在免費方案也支援收款、電子簽名與條件邏輯。非常適合訂單表單、活動報名或詳細調查。
主要功能：
超過 10,000 種表單範本
支援條件邏輯與計算
支付整合（PayPal、Stripe）
檔案上傳與電子簽名
定價：
免費方案（每月 100 次提交）；付費方案約從每月 34 美元起。
Qualtrics
適合對象：
需要進階分析與研究工具的企業。
Qualtrics 是企業級的黃金標準，被許多財富 500 強公司與大學使用。它提供無與倫比的邏輯、分析與分發管道，但價格也較高。
主要功能：
進階分支邏輯與調查流程
強大的分析與儀表板
多管道分發（電子郵件、簡訊、應用程式）
企業級安全與合規
定價：
客製化企業定價。
Zoho Survey
適合對象：
已在使用 Zoho 應用的企業。
Zoho Survey 可與 Zoho CRM 無縫整合，是商業應用的強力選擇。免費方案包含多語言支援與密碼保護調查等功能。
主要功能：
多語言調查
可整合 Zoho 應用、Salesforce、Google 試算表
基本分支與管線
商務使用範本
定價：
免費（每份調查 100 答覆）；付費方案約從每月 20 美元起。
SurveySparrow
適合對象：
想要對話式調查與行動優先設計的團隊。
SurveySparrow 提供聊天風格的調查以提高互動率，適合顧客體驗調查，擁有良好的行動支援與多管道分發選項。
主要功能：
對話式聊天風格調查
行動友善且支援離線調查
提供 NPS、員工回饋等範本
可整合 Slack、HubSpot、Sheets 等工具
定價：
免費方案（每月 100 回應）；付費方案約從每月 19 美元起。
Tally
適合對象：
想要無限制資源的新創與獨立創作者。
Tally 結合類似 Notion 的建置器與強大功能（如邏輯、收款與不限回應）——而且多為免費提供。對個人創業者與小型團隊來說是最慷慨的工具。
主要功能：
無限表單、題目與回應
條件邏輯與計算
透過 Stripe 收款
嵌入、彈出視窗與與 Zapier 整合
定價：
永久免費；Pro 方案每月 29 美元。
總結：選擇適合你的調查工具或表單建立器，重點在於讓你能大規模蒐集回饋並做出有據可依的決策。無論你是小企業主、新創團隊成員、教育工作者或創作者，所選平台應符合你的獨特需求並能隨你成長。我們介紹的九款工具各有長處，請花點時間思考對你最重要的是什麼——使用便利性、客製化、整合能力或分析功能——然後自信地選擇最合適的一款。切記，最好的調查工具是你會真正使用來與受眾互動並將回饋轉化為行動的那個。有了本指南的洞見，你就能更清楚地前進，開始將回饋轉化為進步，並為現在與未來的數據驅動成功打下基礎。
But with so many options available, choosing the right one depends on your goals, team size, and audience. Do you need unlimited responses? Advanced logic branching? Enterprise-level analytics? Or simply a quick and free solution?
In this guide, we’ve curated the 9 best survey tools and form builders — a mix of free, affordable, and enterprise-grade platforms. Each offers unique strengths, and we’ll highlight who it’s best for, its standout features, and pricing.
Google Forms
Best for: Students and educators needing quick, unlimited surveys.
Google Forms is simple, free, and great for basic surveys. It integrates smoothly with Google Sheets, making analysis easy. While design options are limited, it’s reliable and mobile-friendly.
Key Features:
- Unlimited surveys, questions, and responses
- Real-time collaboration with Google Sheets
- Supports skip logic and file uploads
- Anonymous surveys available
Pricing: Free with a Google account.
Microsoft Forms
Best for: Teams in the Microsoft 365 ecosystem.
Microsoft Forms offers similar simplicity to Google Forms but integrates with Excel and Office 365 apps. It supports quizzes with auto-grading and even AI suggestions through Copilot.
Key Features:
- Unlimited surveys and responses
- Real-time Excel integration
- Auto-grading for quizzes
- AI-powered form generation
Pricing: Free with Microsoft account; included in Office 365 subscriptions.
SurveyMonkey
Best for: Small businesses needing templates and trusted branding.
SurveyMonkey is a widely recognized platform with excellent survey templates. The free plan is restrictive, but paid tiers add advanced logic, analytics, and higher response caps.
Key Features:
- Library of 200+ professional templates
- Advanced branching and piping (paid)
- Trusted, familiar brand for respondents
- Real-time results dashboard
Pricing: Free plan limited to 10 questions/25 responses; paid plans from ~$25/month.
Typeform
Best for: Marketers and creators who prioritize design and engagement.
Typeform makes surveys conversational and visually appealing. Its one-question-at-a-time interface increases completion rates, making it ideal for lead generation and customer engagement.
Key Features:
- Conversational, interactive design
- Conditional logic and calculations
- Rich media support (images, GIFs, video)
- Integrations with 70+ apps (HubSpot, Slack, Notion)
Pricing: Free plan limited to 10 responses/month; paid plans from ~$25/month.
Jotform
Best for: SMBs needing versatility and payments in forms.
Jotform is one of the most versatile builders, supporting payments, e-signatures, and conditional logic even on its free plan. It’s perfect for order forms, event registrations, or detailed surveys.
Key Features:
- 10,000+ form templates
- Supports conditional logic and calculations
- Payment integration (PayPal, Stripe)
- File uploads and e-signatures
Pricing: Free plan (100 submissions/month); paid plans from ~$34/month.
Qualtrics
Best for: Enterprises needing advanced analytics and research tools.
Qualtrics is the gold standard for enterprise surveys, used by Fortune 500 companies and universities. It offers unmatched logic, analytics, and distribution channels but comes at a premium.
Key Features:
- Advanced logic branching and survey flows
- Powerful analytics with dashboards
- Multi-channel distribution (email, SMS, apps)
- Enterprise-grade security and compliance
Pricing: Custom enterprise pricing.
Zoho Survey
Best for: Businesses already using Zoho apps.
Zoho Survey integrates seamlessly with Zoho CRM, making it a strong choice for businesses. The free plan includes features like multi-language support and password-protected surveys.
Key Features:
- Multi-language surveys
- Integrates with Zoho apps, Salesforce, Google Sheets
- Basic branching and piping
- Templates for business use cases
Pricing: Free with 100 responses/survey; paid plans from ~$20/month.
SurveySparrow
Best for: Teams wanting conversational surveys and mobile-first design.
SurveySparrow delivers chat-style surveys for better engagement. It’s great for customer experience, with strong mobile support and multi-channel distribution options.
Key Features:
- Conversational chat-style surveys
- Mobile-friendly and offline surveys
- Templates for NPS, employee feedback, etc.
- Integrations with Slack, HubSpot, Sheets
Pricing: Free plan (100 responses/month); paid plans from ~$19/month.
Tally
Best for: Startups and indie creators wanting unlimited everything.
Tally combines a Notion-like builder with powerful features like logic, payments, and unlimited responses — all free. It’s the most generous tool for solopreneurs and small teams.
Key Features:
- Unlimited forms, questions, and responses
- Conditional logic and calculations
- Payment collection via Stripe
- Embeds, pop-ups, and Zapier integrations
Pricing: Free forever; Pro plan $29/month.
In the end, choosing the right survey tool or form builder is about empowering yourself to gather feedback at scale and make truly informed decisions. Whether you’re a small business owner, a startup team member, an educator, or a creator, the platform you pick should fit your unique needs and grow with you. The nine tools we explored each have their strengths, so take a moment to reflect on what matters most for your goals – be it ease of use, customization, integrations, or analytics – and confidently select the one that feels right. Remember, the best survey tool is the one you’ll actually use to engage your audience and turn their input into action. Armed with the insights from this guide, you can proceed with clarity and start transforming feedback into progress, knowing that you’ve set yourself up for data-driven success now and beyond.