Pendula

Pendula is an enterprise customer engagement platform designed to help organisations maximise Customer Lifetime Value and foster stronger connections with their audience. By focusing on "moments that matter," Pendula enables businesses to engage customers in a personalised way, optimising conversion rates and enhancing the overall experience across every touchpoint. This platform is especially beneficial for businesses aiming to streamline communication processes without requiring extensive technical knowledge. With no coding skills necessary, Pendula supports automated and personalised two-way communication across multiple channels, including mobile, SMS, email, social messaging, and even fax. Now with RCS (Rich Communication Services) as a new channel, Pendula’s platform provides even more flexibility, allowing customers to receive interactive, media-rich messages on compatible devices. This channel range ensures that customers receive messages at their convenience, regardless of location or preferred method of communication, and supports an omnichannel marketing approach. Pendula’s robust suite of engagement and workflow automation tools empowers organisations to understand and respond to customer behaviour effectively. Key features include real-time analytics, omnichannel engagement across mobile, in-app, and web platforms, and a user-friendly interface that enables rapid campaign creation and delivery. Pendula also integrates seamlessly with over 80 systems via a rich API and native-built integrations, making it adaptable to various organisational needs. Pendula’s advanced Intelligence Suite brings new dimensions to customer engagement with the use of Artificial Intelligence (AI), offering tools such as sentiment analysis, data classification, and categorisation. This suite enables businesses to gain deeper insights into customer preferences, attitudes, and needs, providing critical intelligence that allows organisations to deliver timely and relevant content tailored to their audience. By leveraging these insights, businesses can anticipate customer behaviours and respond in a proactive and personalised way, enhancing engagement across the customer journey. Pendula’s criteria segmentation and event-based flows give businesses granular control over their communication strategies. This means organisations can drill down within a flow, enabling the creation of targeted customer journeys that respond to specific customer segments. By tailoring messages to unique audiences based on behaviours, attributes, or past interactions, Pendula empowers businesses to ensure the right message reaches the right person at the right time. This degree of customisation is essential for driving meaningful engagement, as customers increasingly expect brands to interact with them in ways that are personalised and relevant. Moreover, Pendula’s workflow automation capabilities enable seamless updates to billing systems, CRM, and other source data, automatically triggering next best actions based on customer interactions. By integrating directly with platforms like Salesforce and Zuora, Pendula ensures that every customer interaction is seamlessly linked to relevant data, providing a comprehensive view of each customer’s journey. This unified data stream supports informed decision-making and allows businesses to optimise their engagement strategies over time. Trusted by clients such as Shippit, amaysim, Origin Energy, and the University of London, Pendula has demonstrated its ability to elevate customer engagement strategies across diverse industries.