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Supply-side platforms (SSPs) enable publishers to monetize their websites by creating and selling ad inventory to marketers on a per-impression or per-visitor basis. By facilitating real-time ad sales, SSPs give publishers greater visibility into each individual impression and help them assess advertising demand instantly. This allows publishers to sell their inventory at the optimal price and maximize its value. SSPs are typically used alongside publisher ad servers—either as an integrated solution or as two separate tools—providing functionality to manage ad inventory and traffic incoming ads. In turn, SSPs empower publisher ad servers to sell ad inventory in real-time, either through ad exchanges or directly to advertisers' demand-side platforms (DSPs).
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Adsterra Advertiser
adsterra.com
The Adsterra Advertiser app helps manage digital advertising campaigns with advanced targeting options and various ad formats, ensuring secure and effective outreach.
Broadsign
broadsign.com
Broadsign is a software solution for managing and delivering out-of-home media, assisting media owners with inventory and facilitating dynamic campaigns for brands and agencies.
AdPushup
adpushup.com
AdPushup is a revenue optimization platform that helps web publishers increase advertising income through AI-powered tools, ad layout optimization, and performance analytics.
Airtomic
airtomic.co
Airtomic is a PPC management app for agencies, brands, and freelancers that offers a dashboard for campaign optimization and visibility into spending and performance metrics.
Insticator
insticator.com
Insticator enhances publisher engagement through interactive content tools like quizzes and polls, improving audience interaction and user experience.
TripleLift
triplelift.com
TripleLift is a programmatic advertising platform for publishers, offering tools to monetize inventory through various ad formats while ensuring brand safety and efficient management.
PubMatic Media Buyers
pubmatic.com
The PubMatic Media Buyers app streamlines programmatic advertising for media buyers, optimizing campaigns with data analytics and AI-driven insights.
PubNative
pubnative.net
PubNative, now Verve Group, is a platform for mobile app developers to integrate native ads, maximizing revenue and enhancing user experience through various ad formats.
PubWise
pubwise.io
PubWise provides a programmatic advertising platform that enhances revenue management for publishers by streamlining processes and offering machine-learning optimization.
Sharethrough
sharethrough.com
Sharethrough is a supply-side platform that enhances programmatic and native advertising with data-driven targeting and detailed analytics for multiple ad formats.
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