PubMatic Media Buyers

The PubMatic Media Buyers app is designed to streamline programmatic advertising processes for media buyers. It provides access to a comprehensive platform that integrates advanced data analytics and AI-driven insights to optimize campaign performance. Key features include access to premium publisher inventory across various formats such as CTV, online video, display, and mobile, leveraging partnerships with major data providers to enhance targeting capabilities.

The app facilitates efficient campaign management by simplifying the programmatic supply chain, which can lead to cost savings and improved pricing. Users can experience up to a 20% improvement in pricing and a 13% decrease in CPMs when utilizing smart bidding functionalities. Additionally, the platform supports advanced inventory curation, focusing on auction packages for audience segmentation, which is crucial for targeted advertising strategies.

By integrating AI and machine learning, the app helps in discovering and curating effective inventory and data, ensuring that advertisers can achieve tangible business outcomes. The platform's capabilities are further enhanced by tools like PubMatic Assistant, which automates workflows and provides actionable insights, allowing users to focus on high-value tasks. Overall, the PubMatic Media Buyers app offers a robust solution for managing and optimizing programmatic advertising campaigns.