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Social media analytics software offers features for collecting and analyzing data pertaining to social media accounts. These tools are utilized by social media, marketing, and communication teams to assess successful strategies, target audiences, and analyze real-time consumer behaviors. Additionally, data scientists and researchers may employ these tools to gather insights into regional trends, practices, and patterns. By leveraging social media analytics, businesses can gain deeper insights into customer preferences and behaviors, thereby facilitating more informed decision-making. Key functionalities of social media analytics software typically include: 1. **Business Goal Tracking**: The ability to establish and track business objectives using data-driven metrics. This enables organizations to align social media efforts with overarching business goals. 2. **Data Tracking and Sharing**: Tools for monitoring and sharing data related to social media performance across various platforms. This allows teams to collaborate effectively and make informed decisions based on real-time insights. 3. **Audience Analysis**: Capabilities for evaluating audience demographics, engagement levels, and overall size. This information helps in understanding the composition and behavior of the target audience. 4. **Social Media Statistics Aggregation**: Features for aggregating data from multiple social media channels into a centralized dashboard or reporting interface. This streamlines the process of data analysis and reporting. 5. **Campaign and Post Comparison**: The ability to compare the performance of individual campaigns, posts, or pages over time. This facilitates the identification of successful strategies and areas for improvement. Inclusion in the Social Media Analytics category requires a product to meet these criteria and offer functionalities that enable users to effectively measure, track, and analyze social media performance. By leveraging these tools, businesses can optimize their social media strategies, enhance customer satisfaction, and strengthen brand awareness in a competitive digital landscape. Additionally, social media analytics products often complement social media monitoring and management software, providing comprehensive solutions for organizations seeking to maximize their online presence and engagement.
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Linktree
linktr.ee
Linktree is a tool that creates a customizable page to host multiple links, simplifying the sharing of online content across platforms.
SEMrush
semrush.com
SEMrush is a digital marketing platform that offers tools for SEO, PPC, content marketing, and competitive analysis to improve online visibility and campaign effectiveness.
Bitly
bitly.com
Bitly is a URL shortening and link management platform that simplifies link sharing, offers analytics, and supports branded links and QR codes for users and marketers.
Metricool
metricool.com
Metricool is a social media management tool that allows users to analyze, schedule, and manage multiple social networks from a single platform.
Hootsuite
hootsuite.com
Hootsuite is a social media management platform that allows users to manage multiple social accounts, schedule posts, track conversations, and analyze performance from one dashboard.
Vista Social
vistasocial.com
Vista Social is a social media management platform that helps users create, schedule, and analyze content across multiple channels with various integrated tools.
Zoho Social
zoho.com
Zoho Social is a social media management platform that helps businesses schedule posts, monitor interactions, and analyze performance across multiple social networks.
Social Blade
socialblade.com
Social Blade tracks and analyzes social media statistics across platforms like YouTube, Twitch, and Instagram, providing insights on metrics and growth.
Beacons
beacons.ai
Beacons is a customizable link-in-bio tool that consolidates multiple links into a single page for creators to connect with fans and monetize content.
Later
later.com
Later is a social media management tool for scheduling posts, managing content, and analyzing performance across multiple platforms.
Sprout Social
sproutsocial.com
Sprout Social is a social media management platform that provides tools for publishing, engagement, analytics, and influencer marketing across major social networks.
Qualtrics
qualtrics.com
Qualtrics CoreXM is a platform for experience management, enabling organizations to build, launch, and analyze surveys for customer, employee, product, and brand insights.
SocialPilot
socialpilot.co
SocialPilot is a social media management tool for scheduling posts, analyzing performance, and managing engagement across multiple social media platforms.
Tailwind
tailwindapp.com
Tailwind automates social media marketing tasks like content creation and scheduling for Instagram, Pinterest, and Facebook, serving over 1 million users.
Loomly
loomly.com
Loomly is a social media management platform for creating, scheduling, and analyzing posts across various networks, with tools for collaboration and asset management.
Sprinklr
sprinklr.com
Sprinklr is a cloud-based platform that manages customer service across 30+ channels, enhancing interactions and providing AI-driven insights for businesses.
Sociality.io
sociality.io
Sociality.io is a social media management platform that allows users to publish, monitor, and analyze content across multiple accounts efficiently.
ContentStudio
contentstudio.io
ContentStudio is a social media management tool that simplifies content creation, scheduling, and analytics across multiple platforms for individuals and teams.
Meltwater
meltwater.com
Meltwater is a media intelligence platform for monitoring online conversations and social media, providing analytics and tools for PR and marketing professionals.
Social Auditor
socialauditor.io
The Social Auditor app analyzes Instagram, TikTok, or YouTube profiles for fake followers, likes, comments, and accurate demographic information.
LocalStack
localstack.cloud
LocalStack simulates AWS services locally for development and testing, enabling users to build, test, and debug cloud applications without actual AWS infrastructure.
AgoraPulse
agorapulse.com
AgoraPulse is a social media management tool that helps users manage multiple accounts, schedule posts, analyze performance, and collaborate with teams.
BuzzSumo
buzzsumo.com
BuzzSumo is a tool that helps users discover and analyze popular content, track performance, identify influencers, and stay updated on trends across social media.
Affable.ai
affable.ai
Affable.ai is an influencer management platform that helps brands discover, manage, and analyze influencer campaigns across multiple social media channels.
Emplifi
emplifi.io
Emplifi is a unified customer experience platform that integrates marketing, care, and commerce for effective customer engagement across multiple channels.
Sendible
sendible.com
Sendible is a social media management platform that centralizes content creation, scheduling, and engagement across multiple networks for agencies and businesses.
Social Animal
socialanimal.com
Social Animal analyzes top performing content and identifies influencers for any topic or competitor to enhance content marketing efforts.
Picmaker
picmaker.com
Picmaker is an AI-powered graphic design app for creating social media content, allowing users to design, schedule posts, and analyze performance with ease.
Iconosquare
iconosquare.com
Iconosquare is an analytics and management platform for social media, enabling users to track performance, schedule posts, and generate reports across multiple platforms.
RecurPost
recurpost.com
RecurPost is a social media scheduler that automates posting, supports evergreen content recycling, and provides analytics for performance tracking across multiple platforms.
Brandwatch Social Media Management
brandwatch.com
Brandwatch Social Media Management streamlines social media tasks, providing scheduling, audience engagement, analytics, and social listening across multiple platforms.
Talkwalker
talkwalker.com
Talkwalker is a social listening platform that helps brands monitor online conversations and analyze consumer insights across various media.
eclincher
eclincher.com
eClincher is a social media management app that helps users schedule posts, engage with audiences, analyze metrics, and manage brand reputation across multiple platforms.
SocialAll
socialall.dev
SocialAll combines various social network APIs into a single API, simplifying development with support for social features and real-time updates.
Reportei
reportei.com
Reportei app creates social media and digital marketing reports and dashboards quickly, integrating data from various platforms for easy analysis.
PromoRepublic
promorepublic.com
PromoRepublic helps franchises manage social media and marketing tools centrally, offering data-driven insights for improved online visibility and brand consistency.
VBOUT
vbout.com
VBOUT is a marketing platform that automates and centralizes tasks like social media management, email campaigns, landing page creation, and analytics for businesses and agencies.
Brand24
brand24.com
Brand24 is a social media monitoring tool that tracks online conversations about brands, products, and competitors, providing insights and analytics.
Exolyt
exolyt.com
Exolyt is a TikTok analytics tool that tracks account performance, audience behavior, and trends for brands and agencies, providing insights for effective marketing.
Vaizle
vaizle.com
Vaizle is a marketing analytics platform that helps users visualize data from multiple channels, generate reports, and analyze campaign performance for better decision-making.
Keyhole
keyhole.co
Keyhole is a social media analytics tool that helps marketers track brand presence, monitor campaigns, and analyze influencers across various platforms.
Tweet Binder
tweetbinder.com
Tweet Binder provides analytics for Twitter, tracking hashtags, mentions, and user engagement to help users analyze social media performance and trends.
Social Elephants
socialelephants.com
Social Elephants is a social media management tool for analyzing, scheduling posts, engaging with audiences, and monitoring competitors across multiple channels.
Brandwatch Consumer Intelligence
brandwatch.com
Brandwatch Consumer Intelligence is a platform for analyzing online consumer data, allowing companies to track brand mentions, sentiment, and audience insights across various sources.
Fedica
fedica.com
Fedica is a social media management app that offers scheduling, analytics, and cross-posting across multiple platforms to enhance audience engagement and content strategy.
HypeAuditor
hypeauditor.com
HypeAuditor is an AI-based platform for brands to analyze, manage, and verify influencers on social media, ensuring audience authenticity and campaign effectiveness.
GetSocial
getsocial.io
GetSocial is a content analytics platform that tracks social activity, analyzes interactions, automates alerts, and provides insights to enhance content promotion.
Base for Music
baseformusic.com
Base for Music is an ad automation app for the music industry that helps launch campaigns across networks to grow audiences and engage fans.
Trendsmap
trendsmap.com
Trendsmap analyzes real-time Twitter trends, offering tools for monitoring topics, hashtags, and geographic conversation data to aid social media strategies.
SOCi
meetsoci.com
SOCi is a marketing platform for multi-location businesses to manage local marketing efforts, customer engagement, and online reputation across digital channels.
SocialDog
social-dog.net
SocialDog is a Twitter management tool that helps users schedule tweets, analyze follower growth, and track engagement metrics to enhance their social media strategy.
Netvibes
netvibes.com
Netvibes is a customizable dashboard that aggregates news, monitors social media, and visualizes data for users to track important online information.
Socinator
socinator.com
Socinator is a social media management tool that automates posting, scheduling, and engagement across multiple platforms, helping users manage their online presence efficiently.
Followerwonk
followerwonk.com
Followerwonk is a Twitter analytics tool for searching bios, comparing accounts, tracking followers, and optimizing social media engagement strategies.
BrandMaxima
brandmaxima.com
BrandMaxima is a SaaS platform for discovering, analyzing, managing, and reporting on influencers across Instagram, TikTok, YouTube, and Twitter.
Brand Analytics
brandanalytics.ru
Brand Analytics is a social media monitoring tool that gathers and analyzes data from various online sources to track mentions, sentiment, and trends.
Omnilink
omnilink.iconosquare.com
Omnilink by Iconosquare is a free tool for creating customizable landing pages with shareable links and analytics for managing multiple profiles.
Popsters
popsters.com
Popsters is a social media analytics tool that analyzes content performance and engagement metrics across various platforms to improve content strategies.
TrackMyHashtag
trackmyhashtag.com
TrackMyHashtag is a social media analytics tool that tracks Twitter campaigns, analyzes activities, and provides insights on hashtags and engagement across platforms.
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