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Publisher ad servers, often simply called ad servers, enable website publishers to monetize their websites through online advertising. These platforms allow publishers to generate revenue by selling ad space on their sites while keeping their content free for users. Publishers utilize ad servers to handle various ad-related tasks, including creating ad units, setting minimum inventory prices, managing ad trafficking, and tracking conversions and advertiser budgets. Ad servers work in tandem with advertiser campaign management software, which marketers use to purchase the ad inventory offered by publishers. These platforms facilitate the sale of ad space through ad networks, which bundle ad units from multiple publishers and sell them to advertisers. Many publisher ad servers also function as supply-side platforms (SSPs), and a significant number of products in the ad server category are also classified as SSPs. Additionally, some ad servers provide features typically found in mobile app monetization software.
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Google AdSense
adsense.google.com
Google AdSense helps website publishers display targeted ads and monetize their content, providing tools for managing ad formats and analyzing performance.
Ezoic
ezoic.com
Ezoic is a platform that helps publishers optimize website monetization and ad performance through AI, offering tools for ads, analytics, and site optimization.
Wootag
wootag.com
Wootag is an interactive video platform that allows brands to engage audiences through clickable tags and shoppable videos, providing insights and analytics on viewer behavior.
Connatix
connatix.com
Connatix is a video platform that helps publishers manage and monetize video content while enabling advertisers to target audiences effectively.
Quantcast
quantcast.com
Quantcast helps businesses understand their audience through analytics, optimizing digital strategies and content for improved engagement and online presence.
Setupad
setupad.com
Setupad is a monetization platform for publishers that optimizes ad revenue through flexible tools, managed services, and real-time analytics.
AdPushup
adpushup.com
AdPushup is a revenue optimization platform that helps web publishers increase advertising income through AI-powered tools, ad layout optimization, and performance analytics.
Insticator
insticator.com
Insticator enhances publisher engagement through interactive content tools like quizzes and polls, improving audience interaction and user experience.
Kevel
kevel.com
Kevel provides APIs to build custom ad platforms for businesses, enabling control over ad campaigns and revenue generation while prioritizing user experience.
PubMatic Media Buyers
pubmatic.com
The PubMatic Media Buyers app streamlines programmatic advertising for media buyers, optimizing campaigns with data analytics and AI-driven insights.
BuySellAds Advertiser
buysellads.com
BuySellAds is an app that connects advertisers with publishers to streamline ad space purchases across various digital platforms, simplifying campaign management.
TripleLift
triplelift.com
TripleLift is a programmatic advertising platform for publishers, offering tools to monetize inventory through various ad formats while ensuring brand safety and efficient management.
AdButler
adbutler.com
AdButler is an ad serving platform for publishers that manages various ad formats and campaigns, offers customization, and supports self-serve options.
Placements.io
placements.io
Placements.io helps publishers and eCommerce companies manage and grow their advertising businesses through order and revenue management.
AdPlayer.Pro
adplayer.pro
AdPlayer.Pro offers SaaS solutions for video advertising, including ad management and customizable players to enhance ad performance on various platforms.
Browsi
browsi.com
Browsi is an AI-powered ad inventory solution that helps publishers optimize ad placements and predict viewability in real-time.
Viztrade
viztrade.com
Viztrade is a self-serve advertising platform that simplifies the process of selling ad inventory for media owners and automates ad order creation.
Playwire
playwire.com
Playwire helps publishers optimize ad revenue through management tools for ad performance, layout, and strategy, improving earnings and engagement effectively.
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