Connatix

Connatix is a comprehensive platform designed to assist publishers in creating and managing high-quality video content. It offers a suite of innovative tools that enhance storytelling, expand video inventory, and improve consumer engagement. This platform is particularly useful for publishers seeking to scale their video libraries and evolve their content strategies efficiently.

Key features of Connatix include the ability to create complementary videos that narrate articles aloud, combining them with imagery for a distinctive audio-visual experience. Additionally, it integrates syndication capabilities, allowing publishers to incorporate thousands of videos from leading media companies into their libraries. This integration covers diverse topics, from current events to celebrity news, making it easier for publishers to offer a wide range of content to their audiences.

Connatix's tools are designed to cater to publishers of all sizes, providing them with the flexibility to enhance their video strategies with scalable, premium content. This aligns well with updated ad format guidelines for digital video and Connected TV (CTV), ensuring that publishers can create engaging experiences for advertisers while maintaining high-quality content standards. Overall, Connatix helps publishers streamline their content creation and distribution processes, making it easier to engage audiences and build strong partnerships with advertisers.