Magnite Streaming

Magnite Streaming is a powerful tool designed to support the monetization of video content across various platforms. It is part of Magnite's comprehensive suite of solutions, which also includes SpringServe and Magnite DV+, aimed at enhancing the advertising experience for both publishers and viewers. This technology enables the delivery of video and display ads programmatically, ensuring seamless integration across devices such as mobile, desktop, and connected TV (CTV).

The platform is particularly beneficial for sports streaming services, as it helps them reach a broader audience by providing access to previously non-televised content. By leveraging Magnite Streaming, publishers can effectively monetize their content while maintaining a high-quality viewer experience. The technology supports data-driven targeting and optimized campaigns, making it easier for advertisers to engage with highly engaged audiences in a premium environment.

Magnite Streaming plays a crucial role in the global programmatic advertising landscape, facilitating billions of advertising transactions monthly. Its capabilities align with the growing demand for accessible live sports content, making it an essential tool for platforms seeking to expand their reach and revenue streams through programmatic advertising solutions.

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Website: magnite.com

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