Magnifi

Broadcasters, sports teams, rights holders, and media producers can use Magnifi to turn live or recorded video into short-form clips without manually searching through hours of footage. Its AI analyzes video to identify and tag key moments—such as plays, players, and actions—then generates highlights, recaps, replays, and other clips for digital distribution. The platform also supports news and entertainment video workflows. Magnifi can resize clips for different formats, including vertical, square, and widescreen, while keeping important subjects in view. Teams can set rules to automate clip creation and publishing, add graphics or sponsor overlays, and prepare social posts with captions and multilingual options. It is designed for organizations that need to produce and distribute video content at scale, rather than for casual, one-off personal editing.

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