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Spear is a trigger-based outbound platform designed to help sales and go-to-market teams identify buying signals and turn them into timely outreach. It monitors person-level and company-level intent across sources such as LinkedIn, X, Reddit, podcast appearances, news mentions, funding events, hiring activity, product announcements, event attendance, GitHub activity, and de-anonymized website visits. Based on these signals, the platform surfaces relevant prospects and suggests outreach at the moment when interest is most likely to be active.
The app supports executive-led outreach workflows, allowing messages to be sent from senior team profiles while keeping human review in the approval process. Users can define an ideal customer profile, set custom triggers, review matched prospects, approve outreach, and track campaign performance in a dashboard. Spear also includes analytics for funnel visibility, campaign breakdowns, and ICP refinement, along with integrations that connect to existing tools and data sources through APIs and external apps.
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