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Solera Marketing Engine is a dealership marketing software platform designed to help automotive retailers manage digital marketing, email campaigns, social ads, display advertising, paid search, and retargeting from a centralized system. It is built for automotive marketing use cases and supports targeted communication across channels based on customer and vehicle ownership data. The platform includes omnichannel marketing tools for creating and delivering personalized messages, offers, and promotions to vehicle owners and prospective buyers. Its capabilities include customizable campaigns for sales and service, dynamic audience targeting, and campaign execution across email, print, Facebook, and display channels. The software also supports pay-per-click advertising, audience segmentation, and retargeting strategies aimed at improving customer engagement throughout the ownership and service lifecycle. Solera Marketing Engine also offers on-demand campaign tools for quickly deploying marketing materials, as well as retention-focused communication features that help dealerships reach customers at key points in the service cycle. The platform is intended for dealerships and related automotive businesses that need marketing automation, customer communication, and campaign management tools in one environment.
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