Candor

Candor is an AI-powered qualitative research platform for exploring customer needs and testing business ideas with evidence-based synthetic users. Describe a target audience, add existing research or context documents, and Candor builds synthetic participants using relevant published sources and the information you provide. Participant attributes are linked to their supporting evidence, helping you review the basis for research insights. Use Candor for problem discovery, problem validation, product and concept testing, messaging research, and price testing. The platform creates an interview guide and adapts follow-up questions to each conversation, allowing participants to respond to ideas and raise topics beyond the original questions. Candor then summarizes the interviews in a report that highlights common themes, differences, and areas of disagreement, with transcripts available to check the findings. It supports product teams, startups, consultants, and research and insights teams seeking early qualitative feedback before committing to further research or development.

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