Pencil

Pencil is for ecommerce marketing teams and creative agencies that need to produce and refine digital ad campaigns across channels. It turns campaign briefs into ad concepts, copy, images, videos, and static social ads, and can generate variations for different formats, audiences, or markets using brand information and assets supplied by the team. Users can edit text, images, video, and HTML in a browser-based editor, then route creatives through team review and approval. Pencil can export finished ads or publish them to connected platforms. Teams can also connect advertising accounts to review creative performance, identify patterns in successful ads, and get predictions for new creatives based on their own account data. Pencil may suit organizations looking to bring ad creation, collaboration, and performance analysis into one workflow.

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