Emma's Diary

Emma's Diary app provides support for expectant parents with personalized updates, milestone tracking, product access, and resources for pregnancy and early childhood.

Through Emma’s Diary, it is there for parents-to-be from the word bump. Supporting, influencing, and offering valued, credible advice through its web, app, and sampling programs, it is the go-to platform for connecting brands to its hard-to-reach audience, from pregnancy to parenthood.

Emma’s Diary offers comprehensive support for expectant mothers and parents tracking pregnancy and early childhood milestones. Designed to simplify caregiving journeys, the app provides personalized week-by-week pregnancy updates, including detailed insights into fetal development and maternal changes. Users can monitor their baby’s growth up to age two, with guides covering milestones like first smiles, steps, and sleep patterns.

Key features include access to free essential products, such as Pampers nappies and hospital-bag items, alongside a baby-naming tool for creating and sharing shortlists with partners. Interactive trackers for symptoms, appointments, and developmental progress help users stay organized, while practical tips address breastfeeding, feeding routines, and postpartum care. The app consolidates resources into a single platform, offering reliable health information and tools tailored to pregnancy and early parenthood.

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Website: emmasdiary.co.uk

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Emma's Diary

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