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Confido helps CPG brands understand and optimize the up to 30% of revenue spent on retailer and distributor deductions/billbacks. With Confido, brands can track their deductions and automate manual workflows like cash application, deduction management, and trade planning. Key Features Cash Application - Processes retailer/distributor payments. Tracks deductions by reason, retailer, and product Disputes - Automates support gathering and dispute submission to recover invalid chargebacks Trade Promotion Management - For the planning of upcoming promotions, and tracking of actuals and lifts automatically
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