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Alytics is a digital marketing analytics and advertising automation platform for tracking, analyzing, and optimizing online campaigns. It combines end-to-end analytics, multichannel attribution, call tracking, email tracking, and customizable dashboards to help businesses connect advertising costs with leads, sales, revenue, and profit across marketing channels, including offline sources.
The platform provides campaign, product, sales, manager, device, and regional reporting, along with seven attribution models and custom reporting options. Alytics also includes advertising automation tools such as automated rules, bid management, campaign and ad generation, conversion exports, and placement cleanup. Integrations with advertising networks, CRM systems, web analytics services, databases, messaging platforms, and spreadsheets support centralized marketing data collection. Alerts for key performance metrics help teams monitor changes, while call tracking identifies the sources of calls and inquiries down to the keyword level. Alytics is designed for marketers, agencies, and business owners who need unified marketing analytics, advertising optimization, and performance reporting.
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