Pandora

Pandora

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Website: pandora.com

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Pandora is a music streaming app that offers a personalized listening experience through its unique radio stations. Users can create stations based on their favorite artists, songs, or genres, and the app's music recommendation algorithm continuously refines these stations based on user feedback. This feedback is provided through the "thumbs up" and "thumbs down" system, allowing users to tailor their listening experience to their preferences.

One of the key features of Pandora is its ability to integrate podcasts alongside music, offering a diverse range of topics such as news, entertainment, and sports. The app also includes features like a sleep timer and voice commands for seamless control. For premium users, Pandora offers higher-quality audio streaming and the ability to download music for offline listening, making it suitable for users with limited internet access.

Pandora's premium experience allows users to create playlists and access additional features, enhancing the overall music streaming experience. The app is designed to provide an intuitive interface, ensuring easy navigation and management of personalized stations. With its focus on personalized radio stations and user-driven recommendations, Pandora offers a distinct approach to music streaming that caters to individual tastes and preferences.

Pandora is an American subscription-based music streaming service owned by Sirius XM Holdings. Based in Oakland, California, the service carries a focus on recommendations based on the "Music Genome Project" — a means of classifying individual songs by musical traits. The service originally launched in the consumer market as an internet radio service, which would generate personalized channels based on these traits and songs liked by the user; this service is available in an advertising-supported tier, and a subscription-based version. In 2017, the service launched Pandora Premium, an on-demand version of the service more in line with contemporary competitors. The company was founded in 2000 as Savage Beast Technologies, and initially conceived as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform. In 2005, the company shifted its focus to the consumer market by launching Pandora as an internet radio product. Pandora is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions. In 2019, Pandora had about 63.5 million active monthly users, and 6.2 million subscribers. In February 2019, Sirius XM Holdings acquired Pandora for $3.5 billion in stock.

Website: pandora.com

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