Influ2

Influ2 is a person-based advertising platform designed specifically for B2B marketers and sales teams. It allows businesses to target specific decision-makers within desired accounts, ensuring that ad spend is optimized by reaching relevant audiences directly. This approach eliminates wasted resources on irrelevant viewers, making campaigns more effective.

Key features of Influ2 include granular targeting capabilities, allowing users to focus on individual stakeholders rather than entire companies. The platform integrates seamlessly with CRM systems like Salesforce and HubSpot, providing detailed analytics on ad engagement and enabling users to track how prospects interact with their content. This integration facilitates a unified sales process, offering excellent visibility into campaign performance.

Influ2's reporting capabilities provide insights into ad views, clicks, and engagement time, helping marketers refine their strategies and maximize ROI. The platform supports personalized advertising by allowing users to create different ad groups or cohorts, which can be tailored based on engagement data. Additionally, Influ2 offers robust customer support, ensuring that users receive assistance in optimizing their campaigns and achieving better results.

Overall, Influ2 enhances B2B marketing efforts by delivering targeted ads directly to decision-makers, boosting engagement and conversion rates. Its precise targeting options and detailed analytics make it a valuable tool for businesses seeking to improve their marketing effectiveness and align sales and marketing teams more closely.