Highlight

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and successfully launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets. Highlight exists to build better products for people and the planet. Our end-to-end platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands quickly initiate IHUTs and provides data visibility in real-time, usually within a few days of launch. Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.