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- Launch Highlight directly from your Dock or taskbar.
- Work without distractions in a dedicated window, separate from your browser tabs.
- Manage multiple Highlight accounts and switch between them without logging out.
For consumer packaged goods (CPG) brand and product research teams, Highlight helps gather consumer feedback on products in development and products already on the market. Teams can set up in-home usage tests, concept and prototype studies, sensory and claims tests, packaging research, and competitive benchmarks using a guided survey builder and expert-reviewed study designs. The platform brings tester recruitment, audience targeting, product shipping, and study tracking together. Participants test products at home and submit survey answers, written comments, and, where requested, photos or videos. Teams can follow responses in a live dashboard, compare products, and review analysis to inform product development, reformulation, and launch decisions. It is designed for brands that need to test physical products with selected consumers without managing each research and shipping step separately. ([letshighlight.com](https://www.letshighlight.com/platform-overview?utm_source=openai))
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