Horizon

Horizon is for innovation, product, marketing, and consumer-insights teams that need evidence of customer demand before committing to development, pricing, or a launch. It helps compare product concepts, prices, plans, features, and marketing messages by showing them to target consumers as realistic offers and measuring actions such as clicks to buy or sign up—not just stated opinions. Teams can test up to six offer variations using advertising and branded or test-brand offer pages. Horizon supports the test setup and analyzes results so teams can compare purchase or sign-up intent across variants and make go/no-go decisions. It is suited to businesses evaluating new products, subscriptions, pricing, or positioning before those offers are available; nothing is actually sold during the test.

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