Concord

There is a massive data crisis that is dramatically impacting both individuals and brands. Lack of transparency, unverified data collection, and the absence of control have led to the market it finds itself in today. Data breaches are commonplace, individuals feel powerless, and brands spend exorbitant amounts of money trying to find their target customers from sources that can only provide a partial picture. In short, it has a marketing ecosystem that is filled with bad practices and waste. Concord provides solutions that restore trust to a broken data-driven ecosystem while creating technological and economical incentives for businesses to adapt to a privacy-oriented personal data economy. Transparency, control, and an equitable exchange of data that is built around mutually beneficial value are foundational requirements for a true privacy-friendly future. It provides an answer to the crisis by finally enabling brands to get better data and engagement from their users by giving them the right data ownership tools, preference options, and incentives that promote sharing. Individuals receive privacy-protected ownership, control, and rewards for engaging with the brands they choose to engage with.