Trustmary

Trustmary is a comprehensive tool designed to help businesses collect and leverage customer feedback effectively. It offers a robust survey maker that allows users to create personalized surveys from scratch, using templates for metrics like NPS (Net Promoter Score), CSAT (Customer Satisfaction), and CES (Customer Effort Score). These surveys can be distributed via email, SMS, or embedded directly on websites.

One of Trustmary's key strengths is its ability to convert customer feedback into valuable marketing assets, such as testimonials. The platform provides various tools to showcase this feedback, including testimonial widgets that can be integrated into websites, forms, and pop-ups. This not only enhances customer trust but also supports SEO efforts by allowing businesses to display customer reviews and ratings directly on their site, which can improve search engine rankings.

Trustmary also facilitates internal communication by enabling the easy sharing of customer feedback across teams. This helps ensure that all employees are aligned with customer needs, fostering a more customer-centric organization. Additionally, Trustmary supports the creation of employee feedback surveys, such as eNPS (Employee Net Promoter Score), which helps measure employee satisfaction and engagement. This feature aids in identifying areas for improvement and can be used to collect employee testimonials for recruitment and employer branding purposes.