Tourial

Tourial helps B2B marketing and sales teams explain their products to prospective buyers with self-guided interactive demos. Teams can build short product tours from captured screens and clicks, then organize related tours and other content in branded Tour Centers so visitors can explore material relevant to their interests. Tours can be embedded on a website or shared through campaigns and sales outreach. Teams can add lead forms, meeting schedulers and calls to action, and use engagement analytics to see which content and product areas visitors explore. Tourial also connects with CRM and marketing tools, including Salesforce, HubSpot and Marketo, to share lead and demo activity. It may suit teams that want prospects to learn about a product on their own and give sales and marketing staff insight for follow-up.

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