Social media analytics software offers features for collecting and analyzing data pertaining to social media accounts. These tools are utilized by social media, marketing, and communication teams to assess successful strategies, target audiences, and analyze real-time consumer behaviors. Additionally, data scientists and researchers may employ these tools to gather insights into regional trends, practices, and patterns. By leveraging social media analytics, businesses can gain deeper insights into customer preferences and behaviors, thereby facilitating more informed decision-making. Key functionalities of social media analytics software typically include: 1. **Business Goal Tracking**: The ability to establish and track business objectives using data-driven metrics. This enables organizations to align social media efforts with overarching business goals. 2. **Data Tracking and Sharing**: Tools for monitoring and sharing data related to social media performance across various platforms. This allows teams to collaborate effectively and make informed decisions based on real-time insights. 3. **Audience Analysis**: Capabilities for evaluating audience demographics, engagement levels, and overall size. This information helps in understanding the composition and behavior of the target audience. 4. **Social Media Statistics Aggregation**: Features for aggregating data from multiple social media channels into a centralized dashboard or reporting interface. This streamlines the process of data analysis and reporting. 5. **Campaign and Post Comparison**: The ability to compare the performance of individual campaigns, posts, or pages over time. This facilitates the identification of successful strategies and areas for improvement. Inclusion in the Social Media Analytics category requires a product to meet these criteria and offer functionalities that enable users to effectively measure, track, and analyze social media performance. By leveraging these tools, businesses can optimize their social media strategies, enhance customer satisfaction, and strengthen brand awareness in a competitive digital landscape. Additionally, social media analytics products often complement social media monitoring and management software, providing comprehensive solutions for organizations seeking to maximize their online presence and engagement.
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GetSocial
getsocial.io
GetSocial is a content analytics platform that tracks social activity, analyzes interactions, automates alerts, and provides insights to enhance content promotion.
Followerwonk
followerwonk.com
Followerwonk is a Twitter analytics tool for searching bios, comparing accounts, tracking followers, and optimizing social media engagement strategies.
SocialDog
social-dog.net
SocialDog is a Twitter management tool that helps users schedule tweets, analyze follower growth, and track engagement metrics to enhance their social media strategy.
Vendasta
vendasta.com
Vendasta is an ecommerce platform for partners to sell digital products to SMBs, offering marketing automation, CRM, and project management tools.
LoudCrowd
loudcrowd.com
LoudCrowd helps brands create personalized storefronts for creators, enabling better monetization and improved affiliate sales without heavy development resources.
Base for Music
baseformusic.com
Base for Music is an ad automation app for the music industry that helps launch campaigns across networks to grow audiences and engage fans.
Popsters
popsters.com
Popsters is a social media analytics tool that analyzes content performance and engagement metrics across various platforms to improve content strategies.
Social Status
socialstatus.io
Social Status is a social media analytics platform that automates reporting and provides insights on multiple channels, enabling users to track performance and compare competitors.
Shield Analytics
shieldapp.ai
Shield is an analytics tool for LinkedIn that helps users track performance, derive insights, and optimize their social media strategies.
Audiense
audiense.com
Audiense helps businesses analyze and engage with their target audiences using social data for insights into demographics, behaviors, and tailored marketing strategies.
Khoros
khoros.com
Khoros is a social media management platform that helps businesses manage campaigns, engage audiences, and analyze performance across various social channels.
Growapp
growapp.digital
Growapp is an AI-driven social media management tool for writing, approving, scheduling, analyzing, and comparing social media content.
Grytics for Communities
grytics.com
Grytics for Communities manages and analyzes community engagement across platforms, providing insights on metrics, conversations, and dynamics for better community management.
NiceJob
nicejob.com
NiceJob helps businesses automate the collection of customer reviews and referrals to improve their online reputation and increase sales.
ZoomSphere
zoomsphere.com
ZoomSphere is a digital marketing toolkit for managing social media accounts, offering tools for scheduling, analytics, benchmarking, and workflow management.
Archive
archive.com
Archive helps e-commerce businesses automate community-driven digital marketing, allowing them to utilize user content for more efficient marketing efforts.
TrackMyHashtag
trackmyhashtag.com
TrackMyHashtag is a social media analytics tool that tracks Twitter campaigns, analyzes activities, and provides insights on hashtags and engagement across platforms.
Leaf.page
leaf.page
Leaf.page is a digital tool for creating, organizing, and sharing content, supporting collaboration for individuals and teams in a user-friendly, secure environment.
Tubular Labs
tubularlabs.com
Tubular Labs is a social video analytics platform that provides insights into audience behavior and content performance across multiple social media platforms.
Brand Analytics
brandanalytics.ru
Brand Analytics is a social media monitoring tool that gathers and analyzes data from various online sources to track mentions, sentiment, and trends.
ClearView Social
clearviewsocial.com
ClearView Social is an employee advocacy platform that enables employees to share company content on social media directly from their inbox.
Marsello
marsello.com
Marsello is a marketing platform that helps businesses build customer relationships through loyalty programs, email, SMS, and automated campaigns.
Seismic LiveSocial
livesocial.seismic.com
Seismic LiveSocial is a digital platform that helps professionals share curated content on social media and improve customer engagement securely and effectively.
SentiOne
sentione.com
SentiOne is an AI platform that monitors online mentions, analyzes consumer insights, and facilitates customer engagement through chatbots and conversation management.
NapoleonCat
napoleoncat.com
NapoleonCat is a social media management tool that helps manage, publish, analyze, and automate customer service across multiple platforms.
SocioViz
socioviz.net
SocioViz is a social media analytics platform that helps users analyze social networks, identify influencers, and understand engagement trends.
quintly
quintly.com
Quintly is a social media analytics platform that helps users track and benchmark performance across various channels like Facebook, Instagram, and Twitter.
Socialinsider
socialinsider.io
Socialinsider is a social media analytics tool that provides insights, performance reports, and competitor analysis across platforms like Facebook, Instagram, and TikTok.
Mentionlytics
mentionlytics.com
Mentionlytics is a social media monitoring tool that tracks brand mentions across various platforms, providing insights and analytics for businesses.
SocialFlow
socialflow.com
SocialFlow is a social media optimization platform that helps brands schedule posts and analyze audience engagement to improve content reach and performance.
Oktopost
oktopost.com
Oktopost is a B2B social media management platform that allows marketers to manage, monitor, and measure their social media activities and ROI.
Metigy
metigy.com
Metigy is a social media management app that helps users create, schedule, and analyze content across platforms, offering performance insights and automation features.
AuthoredUp
authoredup.com
AuthoredUp helps LinkedIn users create, manage, and analyze posts efficiently, offering tools for drafting, formatting, and reusing content.
Unbox Social
unboxsocial.com
Unbox Social is a social media analytics tool that provides performance metrics, competitor analysis, and report generation for marketers and agencies.
CisionOne
cision.one
CisionOne is a media relations platform that helps PR teams manage communications, connect with journalists, and monitor media coverage in real-time.
Orlo
orlo.tech
Orlo is a platform that helps public sector organizations manage digital conversations to enhance citizen engagement and communication.
Quid
quid.com
Quid is an AI-driven app that provides organizations with insights into customer context and predicts future market trends.
Focia
focia.io
Focia predicts online content engagement using machine learning, helping users optimize content strategy and improve visibility before posting.
FeedSpy
feedspy.net
FeedSpy analyzes social media activity, tracking user engagement like views and likes to provide insights into trends and audience behavior.
MightyScout
mightyscout.com
MightyScout is an app for marketers to manage influencer marketing campaigns, including tracking, relationship management, and analytics.
Measure Studio
measure.studio
Measure Studio is a web app for social media data intelligence and content analytics, supporting multiple platforms and providing real-time performance benchmarking.
Coosto
coosto.com
Coosto is a content and social media marketing tool that helps organizations improve content impact and track performance through integrations with various platforms.
adhook
adhook.io
adhook is an all-in-one tool for social media management and digital advertising, enabling planning, publishing, analysis, and moderation across various platforms.
Facelift
facelift-bbt.com
Facelift is a certified software for centralized social media marketing, enabling efficient management of campaigns while ensuring data security in compliance with ISO 27001.
Locobuzz
locobuzz.com
Locobuzz is a social media analytics and engagement platform that helps businesses monitor their online presence and interact with customers effectively.
Cloud Campaign
cloudcampaign.com
Cloud Campaign is a social media management platform that helps agencies schedule posts, track engagement, and organize content across multiple social media channels.
Buzzmonitor
buzzmonitor.com.br
Buzzmonitor is a social media management tool that helps users track and analyze their online performance and engagement metrics.
BrandBastion
brandbastion.com
BrandBastion Lite is an AI-powered app for monitoring and managing social media comments, detecting sentiment, spam, and identifying responses needed for brand engagement.
Chatmeter
chatmeter.com
Chatmeter is a reputation management platform that helps multi-location brands monitor customer feedback and insights using AI tools for improved customer experience.
Storyheap
storyheap.com
Storyheap is an analytics and marketing app for brands and influencers to engage their audience and improve online performance.
Socialays
socialays.com
Socialays is an AI-driven social media management app that analyzes comments, manages multiple accounts, schedules posts, and provides performance insights for better engagement.
CompetiSmart
nichefire.com
CompetiSmart is a market intelligence app that uses AI to analyze competitors and market trends, providing insights for informed decision-making and strategic planning.
Phyllo
getphyllo.com
Phyllo provides a data gateway for businesses to access and manage creator data from social media platforms, ensuring compliance and enhancing influencer marketing strategies.
Rival IQ
rivaliq.com
Rival IQ is a social media analytics tool that provides competitive insights, benchmarking, and performance tracking to help marketers optimize their digital strategies.
CARMA
carma.com
CARMA provides media intelligence services, helping organizations monitor media and evaluate communications effectively through real-time data insights.
Launchmetrics
launchmetrics.com
Launchmetrics is an AI-driven platform that helps brands in fashion, beauty, and luxury manage campaigns, track performance, and analyze marketing strategies across multiple channels.
YouScan
youscan.io
YouScan is an AI-powered social listening platform that analyzes visual content on social media to provide insights into customer opinions, actions, and demographics.
Qurate Social
qurate.jp
Qurate Social is a social media management tool that allows users to manage multiple accounts, schedule posts, and streamline content creation from a single dashboard.
Alerti
alerti.com
Alerti is a real-time intelligence tool that monitors and analyzes online content about your brand, products, and competitors to enhance reputation and customer experience.
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