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People are more than their demographics Billions of people are sharing their mindsets, interests, and attitudes on social media everyday. Yet companies still rely solely on demographics and surveys to understand their customers. was born from the insight that—if captured and organized in a meaningful way—the massive amount of unstructured social media data publicly available can provide richer consumer insights. Since 2016,'s data has been leveraged by hundreds of companies to better understand their customers, predict sales revenue, and inform critical business decisions.


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