Shaped

Shaped is an AI-native relevance platform designed to enhance personalization capabilities for e-commerce businesses, particularly those on Shopify. It seamlessly integrates with Shopify stores via APIs, ingesting key data streams such as orders, products, and customers. This data is then used to train state-of-the-art machine learning models, which generate personalized recommendations and search rankings.

A key feature of Shaped is its ability to perform both initial and incremental data syncs, ensuring that models are continuously updated with the latest activity from the store. This results in dynamic and timely personalization, which can significantly boost customer engagement and loyalty. The platform also supports real-time feedback and cold start strategies, allowing businesses to adapt quickly to changing user preferences.

Shaped enables businesses to leverage AI for personalized experiences similar to those seen on platforms like YouTube, where recommendations are driven by user interactions and continuous feedback loops. By applying these principles, businesses can balance relevance with discovery, ensuring that users are exposed to both trending and novel content, thus preventing echo chambers and maintaining user interest overtime. Overall, Shaped empowers businesses to transform their data into intelligent, personalized shopping experiences, enhancing customer satisfaction and driving long-term engagement.

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Website: shaped.ai

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