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RetailCRM is a customer relationship management and order management platform for e-commerce and retail businesses. It brings customer profiles, sales activity, orders, communications, marketing campaigns, and performance data into one workspace, helping teams manage customer service and the full order lifecycle more efficiently. (retailcrm.ru)
Key features include customer data management, customer segmentation, personalized email, SMS, and messaging campaigns, loyalty program management, sales pipeline tools, order processing, payment and delivery tracking, task management, and business analytics. RetailCRM also includes an omnichannel communication hub for managing customer conversations across supported messengers and social networks, along with chatbots and AI-assisted tools for service and marketing automation. (retailcrm.ru)
The platform supports integrations with e-commerce websites, marketplaces, CMS and ERP systems, payment providers, delivery services, telephony, and other business tools. Its reporting features provide insights into sales, orders, products, marketing performance, customer activity, employee efficiency, and financial indicators, making RetailCRM suitable for organizations seeking a centralized CRM solution for retail operations and customer engagement. (retailcrm.ru)
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