Prezly

Prezly is a comprehensive media relations platform designed to help PR teams manage media outreach and create engaging press materials. It features a robust contact management system, allowing users to organize journalist profiles, track past interactions, and store notes about each contact. This helps build and maintain stronger relationships with the media.

One of Prezly's key features is its Story Editor, which enables users to create visually engaging press releases by embedding videos, images, and multimedia elements. The platform also includes an archiving system, where all press releases and media kits can be stored in a centralized hub, making it easier for journalists to access a brand's full story timeline.

Prezly supports the creation of professional, multimedia press releases and offers tools for tracking coverage and analytics. It also includes a dedicated CRM for managing media contacts collaboratively. Additionally, Prezly allows for the translation of press releases into over 30 languages using AI, enhancing global outreach capabilities.

Overall, Prezly provides a streamlined approach to media relations, allowing PR teams to focus on building meaningful relationships with journalists and effectively managing their media presence.