Propel PRM

For in-house communications teams and PR agencies, Propel PRM brings journalist research, media outreach and campaign tracking into one workflow, helping replace scattered spreadsheets and inbox notes. Users can search for journalists and outlets, build media lists, review journalists’ topics and pitching preferences, and prepare personalized pitches and press releases, including AI-generated drafts. Propel connects with Gmail and Outlook so teams can send pitches from their email and track opens, replies and pitch status in a campaign pipeline. Media monitoring covers online, print, social and broadcast mentions, with tools to follow brands or competitors and compare share of voice. Reporting helps teams review coverage and campaign performance, including PR’s relationship to website traffic, purchases and other conversions. It may suit teams that need to coordinate ongoing media relationships and evaluate earned-media campaigns in one platform.

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