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Craze is an AI-moderated market research platform focused on Gen Z insights. It runs open-ended interviews with verified college students and automatically organizes the responses into themes, sentiment, and verbatim quotes. This helps brand and product teams understand how Gen Z perceives products, campaigns, and positioning without relying on traditional focus groups alone.
The platform supports concept testing, creative testing, pricing studies, and other consumer research use cases. By conducting interviews in parallel and synthesizing the results quickly, Craze is designed to deliver structured qualitative feedback in a shorter timeframe than conventional research methods. It is built for teams that need clear, research-backed input for product development, brand strategy, and marketing decisions.
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