빅인

빅인 is a CRM marketing automation platform that helps businesses collect and unify customer data from websites, mobile apps, online stores, and offline channels. It combines browsing behavior, purchases, customer profiles, coupon status, membership data, and custom attributes to create detailed audience segments for targeted marketing campaigns. The platform supports web and app behavior tracking, customer data integration, automated audience updates, and cross-channel campaign management. Businesses can create campaigns using onsite pop-ups, web recommendations, in-app messages, push notifications, Kakao messages, and SMS. Automated workflows can trigger when customers meet specific conditions, such as abandoning a cart or reaching a defined purchase milestone, while campaign performance is tracked through delivery results, conversions, and conversion value. Additional features include AI-based customer grouping, personalized product recommendations, content optimization, and message frequency management. 빅인 also provides onboarding, campaign scenario planning, setup assistance, and periodic performance reporting to help teams manage customer segmentation, retention marketing, and data-driven CRM operations.

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