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Bidmatic.io is for digital publishers who want to manage programmatic advertising and monetize website inventory through header bidding. Its Prebid-based platform lets publishers create display and video ad placements, connect or remove demand partners, and review bidder reports and bidding analytics. Publishers can use Bidmatic’s Ad Marketplace or work with their own advertisers, and connect a Google Ad Manager account to automate the creation of orders, line items, and creative placements. It may suit publishers looking for a self-serve way to manage header bidding and monitor ad performance, as well as partners seeking a white-label platform.
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