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Through-channel marketing software enables brands to seamlessly connect with their channel marketers, partners (such as retailers, agents, distributors, and resellers), and agencies to execute scalable marketing programs. This software facilitates the setup of customizable content experiences for local marketers or channel partners, as well as the execution of digital marketing campaigns on behalf of the brand. Also known as distributed marketing software, it offers continuous marketing support to channel partners, aiding companies in managing branding and tracking channel performance. Distinguished from partner management software, which primarily facilitates communication and content exchange between the company and its partners, through-channel marketing software focuses specifically on automating the marketing process. It provides tools for creating campaigns and marketing content, thereby reducing costs for companies. Marketers utilize this software to optimize funding for local marketing and expand advertising and local marketing messages through their distributed networks. Unlike marketing automation software, which also streamlines marketing workflows and measures campaign outcomes, through-channel marketing software is exclusively used by channel partners to amplify brands and boost revenue. It affords brands greater control over the use of marketing materials within distributed networks while offering partners flexibility to customize marketing content. Through-channel marketing software often integrates with CRM software, enabling partners to upload leads and additional records for marketing purposes. To be included in the Through-Channel Marketing category, a product must: * Allow channel partners to access marketing materials, assets, and tools through an automated platform. * Provide lead management capabilities, including lead nurturing, lead scoring, and lead tracking. * Assist channel partners in implementing effective, scalable, and brand-compliant marketing campaigns. * Offer reporting features to track the success of through-channel marketing programs, encompassing emails, events, digital advertising, and other metrics.
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Mindmatrix
amp.vg
Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified partner enablement platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances, and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management. Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by delivering PRM, partner marketing, and partner and direct sales enablement in a single user interface. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE marketing automation platform with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
SproutLoud
sproutloud.com
SproutLoud, the leading distributed marketing platform, helps brand-to-local teams effectively market and sell through channel partners, locations and frontline employees. SproutLoud's AI-infused platform combines digital asset management, channel incentives, co-op marketing funds, and last-mile marketing fulfillment to make it easy to collaboratively deploy localized, compliant content through traditional, digital and social media tactics. SproutLoud is the only platform purposefully built for multi-tier distribution industries, enabling brands to influence the actions of the parties who are closest to servicing the consumer. SproutLoud’s software improves speed to market, brand compliance, and regulatory compliance with scale across hundreds or thousands of local users. With SproutLoud, clients have the advantage of responding rapidly to local market conditions with data-driven decisions.
StructuredWeb
structuredweb.com
StructuredWeb provides prominent technology brands like IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.
PowerChord
powerchord.com
PowerChord helps brands and manufacturers who sell through dealer networks to enhance the customer journey with coordinated messaging and data-driven insights to optimize marketing spend. PowerChord's software easily integrates into your existing marketing tech suite to connect with customers on a local level and build brand loyalty along the way. With extensive experience working with manufacturers and their networks of thousands of dealers, PowerChord has the innovation, solutions and support to bring local markets to life. From platform integrations and custom solutions to training and onboarding, the PowerChord team knows what it takes to maximize success.
Vibe.co
vibe.co
Vibe allows any marketer, any brand, of any size, to advertise on TV within 5 minutes. Run TV campaigns easily on over 500 TV channels and streaming apps.
Channext
channext.com
Turn more partners into revenue with Channext's Partner Success Platform. Scale your partner enablement, marketing, and sales activities via one single platform. Discover how Channext helps you: * Segment and manage your partners for success management at scale. * Increase partner marketing participation and demand generation. * Manage the partner sales pipeline and integrate with your CRM. * Measure every engagement to get 360 insights into your partnerships.
Marvia
getmarvia.com
Marvia is a SaaS-based Local Marketing Automation platform. This software simplifies every aspect of distributed marketing and enables organizations to centrally control their marketing materials while customizing and publishing them on a local level. Organize, customize and distribute your marketing content with ease and maximize results with Marvia. Marvia offers a comprehensive one-stop-solution that enables organizations to organize, customize, and distribute branded materials seamlessly across their entire network. Equipped with a suite of powerful features, including a Digital Asset Management (DAM) system, dynamic templates, marketing shop, and the recently launched Template Studio, Marvia streamlines repetitive tasks and delivers substantial time and cost savings for brands. Marvia is the go-to choice for numerous esteemed brands in over 90 countries, such as Domino's Pizza, KidStrong, Steve Madden, ZEISS, Pedego, Boston Pizza, and Toyota.
Vartopia
vartopia.com
Vartopia believes that there are two sides to the partner relationship with vendors. While most PRM's focus on the partner-facing side of the channel tech stack. Vartopia has not only built an industry-leading Partner Portal, but has also built its application to work seamlessly within your CRM. Vartopia's Solution helps to manage Deal Registration, Lead Sharing, Partner Payments, Two-Tier Distribution, Channel Analytics, Partner Enablement, and Certification! Trusted by the leading technology vendors today, and used by more than 500,000 partners around the world Vartopia is the only solution capable of delivering a partner marketplace experience, with a unique and personalized partner perspective.
Impartner
impartner.com
Impartner is the fastest-growing, most award-winning provider of channel partner management technologies — including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners, and accelerate revenue and profitability through indirect sales channels. Companies in Impartner’s customer base worldwide reported an average of a 32.3% increase in revenue and a 29% decrease in administrative costs in the first year of use alone. We understand that numbers speak louder than words and the results are in. We commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the cost savings and benefits that companies can expect with Impartner.
Relevize
relevize.com
Relevize empowers channel marketers to execute paid advertising campaigns at scale on behalf of their partners. Create campaigns that are seamlessly pushed out to dozens of partners to drive leads. Relevize's campaign launcher ensures that every campaign is optimized to maximize lead generation across all partners’ channels, leading to an increase of over 300% in partner pipeline generation. Top channel marketing teams at companies including Atlassian, Chili Piper, New Relic, and more use Relevize to gain visibility and track ROI on partner activities with ease.
xAmplify
xamplify.com
A channel marketing automation platform designed for simplicity, xAmplify helps engage your partners, generate partner-led leads and enables your partners to close deals. It works at any stage of your channel maturity. With decades of experience, xAmplify is designed with your partners in mind. They've been where they are and kept their problems and challenges in mind. They built the platform to automate the marketing tasks your partner has to do such as launching campaigns and branding content.
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