Adverity
adverity.com
Centralized Data Management for the Modern Marketer. Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and AI-powered data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data.
Measured
measured.com
Voted #1 Measurement/Analytics technology by AdExchanger and awarded Best Attribution Tool by Digiday, Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured's privacy compliant Marketing Data Warehouse. Capture up to 30% marketing efficiency. Powered by incrementality measurement.
Rockerbox
rockerbox.com
Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.
Decile
decile.com
Harness the power of customer data to drive profit & growth. Decile is a customer data and analytics platform that helps retail brands grow profitably, build a more loyal customer base, and optimize product strategies. Decile uses a simple Learn-Act-Measure framework for the various use cases that are powered by our advanced customer analytics and data platform. Our exceptional customer success teams and marketing strategists are there to help you every step of the way.
Attribuly
attribuly.com
Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the only first-party cookie solution featured by Shopify. It upgrades your tracking with first-party cookie & data integrations, ensures you get 99%+ accurate data and clarity on how your entire customer journeys. A must-have for all marketers. You will utilize your precise customer data to understand customers' buying processes, optimize campaigns, and increase ROAS 20%. - Real-time customer end-to-end journey - Attribution for ads, influencers, affiliates, social media, organic search, and any campaigns. - Ads automation - Server-side tracking
Invoca
invoca.com
Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: * Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% * Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% * Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50%
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