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Top Social Media Analytics Software

Social media analytics software offers features for collecting and analyzing data pertaining to social media accounts. These tools are utilized by social media, marketing, and communication teams to assess successful strategies, target audiences, and analyze real-time consumer behaviors. Additionally, data scientists and researchers may employ these tools to gather insights into regional trends, practices, and patterns. By leveraging social media analytics, businesses can gain deeper insights into customer preferences and behaviors, thereby facilitating more informed decision-making. Key functionalities of social media analytics software typically include: 1. **Business Goal Tracking**: The ability to establish and track business objectives using data-driven metrics. This enables organizations to align social media efforts with overarching business goals. 2. **Data Tracking and Sharing**: Tools for monitoring and sharing data related to social media performance across various platforms. This allows teams to collaborate effectively and make informed decisions based on real-time insights. 3. **Audience Analysis**: Capabilities for evaluating audience demographics, engagement levels, and overall size. This information helps in understanding the composition and behavior of the target audience. 4. **Social Media Statistics Aggregation**: Features for aggregating data from multiple social media channels into a centralized dashboard or reporting interface. This streamlines the process of data analysis and reporting. 5. **Campaign and Post Comparison**: The ability to compare the performance of individual campaigns, posts, or pages over time. This facilitates the identification of successful strategies and areas for improvement. Inclusion in the Social Media Analytics category requires a product to meet these criteria and offer functionalities that enable users to effectively measure, track, and analyze social media performance. By leveraging these tools, businesses can optimize their social media strategies, enhance customer satisfaction, and strengthen brand awareness in a competitive digital landscape. Additionally, social media analytics products often complement social media monitoring and management software, providing comprehensive solutions for organizations seeking to maximize their online presence and engagement.

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Hootsuite

Hootsuite

hootsuite.com

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tool...

Linktree

Linktree

linktr.ee

Meet Linktree™, the free bio link tool used by the world’s best brands, creators and influencers.

Bitly

Bitly

bitly.com

Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online ...

Metricool

Metricool

metricool.com

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon. Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device Save time daily by sch...

SEMrush

SEMrush

semrush.com

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for com...

Zoho Social

Zoho Social

zoho.com

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such...

Later

Later

later.com

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. S...

Social Blade

Social Blade

socialblade.com

Social Blade (sometimes spelled SocialBlade) is an American website that tracks social media statistics and analytics. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, DLive, ...

Vista Social

Vista Social

vistasocial.com

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, and much more.

Sprout Social

Sprout Social

sproutsocial.com

Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. With a full suite of social media management solutions, Sprout of...

Loomly

Loomly

loomly.com

Loomly is an easy-to-use social media management platform that helps you craft & schedule posts, track analytics, and manage a unified social inbox across your social media channels. * Manage your brand assets in Library. * Fuel your storytelling with Post Ideas. * Polish your content with Post Opti...

ContentStudio

ContentStudio

contentstudio.io

Revamp your social media & content strategy with ContentStudio – the ultimate powerhouse for businesses, agencies, and marketers. Streamline your content creation process and amplify your online presence. ContentStudio isn't just another tool; it's a complete solution for elevating your content mark...

Qualtrics

Qualtrics

qualtrics.com

Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foundational research tool for building, launching, and analyzing survey research. With CoreXM, you can b...

Beacons

Beacons

beacons.ai

Create a free, beautiful, and highly customizable link in bio website with Beacons. Join over 2 million creators around the world and set up your easy-to-use link in bio site in minutes to build your brand, grow your audience, and monetize your content. Connect your fans to all of your content fro...

SocialPilot

SocialPilot

socialpilot.co

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Busine...

AgoraPulse

AgoraPulse

agorapulse.com

Agorapulse is the social media hub for ROI-driven marketing teams. Social media is the most powerful lever for driving brand recognition, generating leads, and increasing sales. Agorapulse's patent-pending Social Media ROI dashboard and powerful social media management features supercharge teams to ...

LocalStack

LocalStack

localstack.cloud

At LocalStack, we provide the #1 platform for local cloud development & testing, offering the most advanced cloud emulation for AWS services. LocalStack's aim is to assist individual cloud developers and enterprises in becoming solution nimble, optimizing costs, reducing contention, and delivering r...

Tailwind

Tailwind

tailwindapp.com

The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest part...

Sendible

Sendible

sendible.com

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multipl...

Brandwatch Social Media Management

Brandwatch Social Media Management

brandwatch.com

Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing a...

Fedica

Fedica

fedica.com

The One Social Media Publishing, Analytics, Listening & Analysis Platform. Fedica (Formerly Tweepsmap) is the leading intelligence and social management platform for Twitter, with expanded capabilities for Facebook, Instagram, Mastodon, Bluesky, TikTok, LinkedIn, and Pinterest. We provide unrivaled ...

Talkwalker

Talkwalker

talkwalker.com

Talkwalker is the Consumer Intelligence Acceleration platform for brands to drive business impact and revenue. Recognized as a Leader in Consumer Intelligence and Social Listening, Talkwalker's platform combines a multitude of internal and external data sources with AI powered by Blue Silk™ technolo...

Iconosquare

Iconosquare

iconosquare.com

Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on their social media accounts. Whether it's Instagram, Facebook, Twitter, LinkedIn, or TikTok. Here's how Iconosquare can help you: * In-depth ...

Keyhole

Keyhole

keyhole.co

Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy...

Meltwater

Meltwater

meltwater.com

Meltwater, a pioneer of media intelligence, gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. As the only all-in-one solution for PR and social media, more than 30,000 companies use Meltwater’s me...

Sociality.io

Sociality.io

sociality.io

Sociality.io is an all-in-one social media management platform trusted by global businesses, digital agencies, and enterprises since 2015. Our's main aim is to facilitate social media management workflows by developing meaningful connections on social media by enabling a more efficient teamwork expe...

Affable.ai

Affable.ai

affable.ai

AI-powered end-to-end Influencer Management Platform Activate more influencers in the shortest time 6M+ Influencers | 4 Social Channels | 1 user-friendly, AI-powered platform Trusted by 100+ leading global brands and 4300+ data-driven marketers Used by global players like Huawei, Chanel, Estee Laude...

Exolyt

Exolyt

exolyt.com

Exolyt is a TikTok Analytics and Social Intelligence Tool offering comprehensive coverage on everything related to organic TikTok content: audience demographics, latest trends, account monitoring, influencer campaigns, and more, powered by its social listening and monitoring features. It is built ...

PromoRepublic

PromoRepublic

promorepublic.com

PromoRepublic's marketing platform helps franchises grow their online visibility in search and social media through a unique, data-driven approach. It enables franchises to efficiently and seamlessly manage marketing tools, assets, and data from a central control center. Having demonstrated proven ...

Reportei

Reportei

reportei.com

Create Social Media and Digital Marketing Reports and Dashboards in just 3 seconds. See all your main indicators from Instagram, Facebook, Meta Ads, YouTube, TikTok, LinkedIn, Google Analytics, Google Ads, Mailchimp, Hotmart, RD Station, Active Campaign, PhoneTrack, Search Console, Google My Busine...

Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence

brandwatch.com

Brandwatch is a digital consumer intelligence company headquartered in Brighton, England. Brandwatch sells six different products: Consumer Research, Audiences, Vizia, Qriously, Reviews and BuzzSumo. Brandwatch Consumer Research is a "self-serve application" or software as a service, which archives ...

SocialFlow

SocialFlow

socialflow.com

SocialFlow is a social media optimization platform for leading brands and publishers. The company uses the Twitter firehose, click data derived from its proprietary link proxy, along with proprietary algorithms, to optimize the delivery of messages on social networks. The company believes that under...

BuzzSumo

BuzzSumo

buzzsumo.com

Find the content that performs best. Collaborate with the influencers who matter. Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. BuzzSumo powers the strategies of 500k+ marketers, with content marketing data on 8b arti...

Vaizle

Vaizle

vaizle.com

Vaizle is a marketing analytics suite designed to empower marketing managers and marketing agencies. It helps companies visualize complex marketing analytics data and make data-driven, informed decisions. The suite offers a set of features for social media and ad analytics that make the day-to-day l...

Social Animal

Social Animal

socialanimal.com

Social Animal is the swiss army knife of content marketing. Find and analyze top performing content for any topic or competitor. Find influencers who can amplify your content's reach.

Shield Analytics

Shield Analytics

shieldapp.ai

Shield is a user-friendly Linkedin analytics platform enabling businesses and users to uncover social KPIs, monitor performance, and generate reports instantly. With its quickly evolving set of features, Shield is empowering businesses through a data-driven approach to unlock organic Linkedin growth...

Emplifi

Emplifi

emplifi.io

Emplifi is the leading unified CX platform built to bring marketing, care and commerce together to help businesses close the customer experience gap. Emplifi is a global company with over 20 years of industry expertise helping more than 20,000 brands, such as Delta Air Lines, Samsung, and Ford Motor...

Netvibes

Netvibes

netvibes.com

Netvibes is the Dashboard of Everything, delivering social media and brand monitoring, news aggregation, drag-and-drop analytics and data visualization—all in one easy-to-use and fully customizable platform. Netvibes’ personalized dashboards enable users to listen, learn and act on everything that m...

eclincher

eclincher

eclincher.com

eclincher is truly a powerful one-stop-shop social media management platform, helping you master your online brand reach and reputation. eclincher offers: planning, publishing with multi-channel post editing, visual calendar, advanced scheduling, automation with smart queues, RSS feeds auto publishi...

Brand24

Brand24

brand24.com

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to sta...

Sprinklr

Sprinklr

sprinklr.com

Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables seamless customer & agent experience across 30+ digital, social and voice channels, and delivers real-time actionable & scalable insights – eliminating the need for any other point solution. Sprinklr Serv...

Statusbrew

Statusbrew

statusbrew.com

Statusbrew is a social media management platform built around team collaboration; it’s the easiest place to work, discuss, decide, and deliver the best social media experience for your audience. All your social media channels, posts, comments, and messages are now available in one place, not scatte...

People Pattern

People Pattern

peoplepattern.com

People Pattern provides audience insights to companies by using data science to turn public expression into actionable persona sets. Traditional market research is time-consuming, unreliable at scale and prone to bias. People Pattern uses complex data science techniques to extract actionable marke...

MavSocial

MavSocial

mavsocial.com

MavSocial is a social media management solution for businesses with multiple locations and profiles. Manage all your publishing, advertising, engagement, reviews, and reporting from one centralized platform MavSocial provides the unique ability for multi-location businesses to quickly and easily cre...

NiceJob

NiceJob

nicejob.com

NiceJob help great businesses get the reputation they deserve, become top rated, and win more sales. It's a reputation marketing platform designed to help your businesses grow by attracting more leads and closing more sales. NiceJob does this by automating the process of collecting reviews and refer...

Vendasta

Vendasta

vendasta.com

Vendasta provides an end-to-end ecommerce platform to 60,000+ partners who sell digital products and services to more than 5.5 million small and medium businesses (SMBs) worldwide. These partners include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platf...

HypeAuditor

HypeAuditor

hypeauditor.com

HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms dealing with influencers. HypeAuditor has developed a comprehensive set of tools and reports to analyze influencers on Instagram, YouTube, TikTok, Twitch, and Twitter, and plan marketing campaigns. The tools...

Seismic LiveSocial

Seismic LiveSocial

livesocial.seismic.com

LiveSocial is a content curation and digital communication platform that enables financial services professionals, salespeople, professional services professionals and others to engage on social media and in other digital communication platforms with confidence and purpose. LiveSocial has strong pa...

Cloud Campaign

Cloud Campaign

cloudcampaign.com

Cloud Campaign is the platform for agencies looking to scale social media management for their clients. Top agencies are able to increase the number of brands they can manage and charge a higher retainer with a leaner team. The platform focuses on automation and streamlined workflows to make your ac...

SentiOne

SentiOne

sentione.com

SentiOne is an AI Customer Service Automation Platform. The tool monitors the internet (social media, portals, forums, and blogs) globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights. The integrated interaction module allows customer ...

Oktopost

Oktopost

oktopost.com

B2B Social Media Management Platform to manage, monitor & measure all of your social media activities. Reach your B2B marketing goals. Book A Demo.Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social m...

Focia

Focia

focia.io

Focia develops machine learning models to predict and analyze the engagement of online content before it is posted online. We provide custom trained models provided as inference to be integrated with organizations. Our models predict click triggers, deliver feedback, analyze content, A/B test posts,...

Audiense

Audiense

audiense.com

Everything you need to understand audiences & get better marketing results, social media results, influencer results, media strategies, growth strategies or return on ad spend. Put consumer segmentation and cultural insights at the centre of your strategy and give your teams the ability to understa...

VBOUT

VBOUT

vbout.com

VBOUT is an AI-powered marketing platform trusted by 1000’s of businesses worldwide to automate and centralize their marketing while delivering engaging, personalized experiences to their audiences. Agencies and partners use VBOUT directly or through a white label setup to build custom plans, manage...

ZoomSphere

ZoomSphere

zoomsphere.com

ZoomSphere is a digital marketing toolkit providing marketers with seven apps helping anybody to manage social media like a Pro! Whether you are a digital agency, brand or freelancer, with ZoomSphere you can manage multiple pages, profiles and accounts across social media platforms such as Faceboo...

Khoros

Khoros

khoros.com

Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: * Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. ...

Arena Calibrate

Arena Calibrate

calibrate.thearena.ai

Arena Calibrate provides comprehensive cross-platform reporting software paired with expert white-glove data & Business Intelligence support. We help businesses, marketing teams, and agencies reach the full insight potential of their Advertising, Sales, Email, CRM, Web, and Analytics data. The solut...

SOCi

SOCi

meetsoci.com

SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower businesses like Ace Hardware, Jersey Mike's, Kumon, and Ford to automate and scale their marketing efforts across all locations and digital channels in a way that is brand directed, locally perfected, and data connected...

Trendsmap

Trendsmap

trendsmap.com

Trendsmap analyses and displays real-time local Twitter trends. We offer a variety of individual and corporate products and solutions, such as Analytics, Dashboards, Data feeds and Visualisations. Example uses include: - Trend monitoring - Social media management - Agile marketing - Content curat...

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