Marketing Attribution: best apps and software

Marketing attribution software assigns credit for conversions across touchpoints so teams know which channels and campaigns actually drive revenue.

Clickport

Clickport

Privacy-friendly web analytics for tracking website visitors, clicks, goals, and performance across sites and apps.

Zenovay

Zenovay

Revenue analytics for startups that links visitor behavior to Stripe data to track conversions, attribution, and channel performance.

Fibbler

Fibbler

Connects LinkedIn and Google Ads to CRM data to show which companies engage with ads, link that activity to pipeline and revenue, and alert sales to follow up.

Madlitics

Madlitics

Madlitics captures attribution data for leads—UTM parameters, first touch, landing page—and sends it to CRMs and marketing tools so teams can analyze campaign sources and performance.

Affil.ai

Affil.ai

Uses AI to monitor affiliate activity for compliance in financial affiliate marketing, enabling growth in regulated industries.

inAffiliate

inAffiliate

inAffiliate is a cloud-based platform that allows users to earn commissions by recommending video meeting solutions tailored to specific audience needs.

Stiddle

Stiddle

Stiddle is a platform for marketers to track, analyze, and optimize campaigns using first-party data in a centralized hub.

Basis Technologies

Basis Technologies

Basis is a digital media platform for planning, buying, analyzing, and optimizing campaigns across direct, programmatic, search, and social channels.

GA Connector

GA Connector

GA Connector integrates Google Analytics and CRM systems to track marketing attribution for leads, helping businesses analyze the effectiveness of their marketing efforts.

SEAL Metrics

SEAL Metrics

SEAL Metrics™️ tracks conversions by source, campaign, medium, and keyword without using cookies, helping marketing teams optimize their campaigns.