Marketing Attribution: best apps and software
Marketing attribution software assigns credit for conversions across touchpoints so teams know which channels and campaigns actually drive revenue.

Clickport
Privacy-friendly web analytics for tracking website visitors, clicks, goals, and performance across sites and apps.

Zenovay
Revenue analytics for startups that links visitor behavior to Stripe data to track conversions, attribution, and channel performance.

Fibbler
Connects LinkedIn and Google Ads to CRM data to show which companies engage with ads, link that activity to pipeline and revenue, and alert sales to follow up.

Madlitics
Madlitics captures attribution data for leads—UTM parameters, first touch, landing page—and sends it to CRMs and marketing tools so teams can analyze campaign sources and performance.

Affil.ai
Uses AI to monitor affiliate activity for compliance in financial affiliate marketing, enabling growth in regulated industries.

inAffiliate
inAffiliate is a cloud-based platform that allows users to earn commissions by recommending video meeting solutions tailored to specific audience needs.

Stiddle
Stiddle is a platform for marketers to track, analyze, and optimize campaigns using first-party data in a centralized hub.

Basis Technologies
Basis is a digital media platform for planning, buying, analyzing, and optimizing campaigns across direct, programmatic, search, and social channels.

GA Connector
GA Connector integrates Google Analytics and CRM systems to track marketing attribution for leads, helping businesses analyze the effectiveness of their marketing efforts.

SEAL Metrics
SEAL Metrics™️ tracks conversions by source, campaign, medium, and keyword without using cookies, helping marketing teams optimize their campaigns.