A/B Testing: best apps and software

Google Optimize

Google Optimize helps users improve website performance and user experience through A/B testing, personalization, and integration with Google Analytics.

Apphud

Apphud helps integrate and manage in-app purchases and subscriptions for iOS and Android apps, offering analytics, A/B testing, and tools to improve revenue and reduce churn.

Apptrove

Apptrove is a mobile measurement platform that helps marketers optimize user acquisition and engagement through analytics, fraud prevention, and deep linking.

PostHog

PostHog is an open-source platform for product analytics, feature flagging, A/B testing, and session recording, designed to help developers improve software products.

Hypertune

Hypertune is a platform for managing feature flags, A/B testing, and app configuration, allowing for configurable, safe updates without code changes.

Experiment

Experiment is a crowdfunding platform for science research where researchers seek funding through pledges with an all-or-nothing model.

Instapage

Instapage is a platform that enables marketers to create and optimize landing pages efficiently, offering tools for personalization, A/B testing, and analytics.

Unbounce

Unbounce is a no-code platform for creating, testing, and optimizing landing pages, popups, and sticky bars, with analytics and integrations for marketing tools.

Zoho PageSense

Zoho PageSense is a web analytics tool that helps businesses analyze visitor behavior, optimize website performance, and improve conversion rates through features like heat maps and A/B testing.

Optimizely

Optimizely is a platform for A/B testing, website personalization, and feature management, helping businesses optimize digital experiences across multiple channels.

Plerdy

Plerdy is a platform that provides tools for A/B testing, heatmaps, session recording, SEO analysis, and event tracking to optimize website performance and user experience.

Apptimize

Apptimize is a platform for A/B testing and feature management, helping brands improve user experiences across mobile and web applications.

Geeklab

Geeklab allows users to A/B test app store product pages on Apple, Google Play, and Steam, optimizing performance or validating concepts for new games or apps.

Crazy Egg

Crazy Egg helps analyze user behavior on websites through heatmaps, scrollmaps, session recordings, and A/B testing to improve user experience and conversion rates.

Split

Split is a platform for managing feature releases and experimentation, enabling real-time feature toggling, A/B testing, and continuous delivery in software development.

AB Tasty

AB Tasty is an optimization platform for A/B testing and personalization, helping businesses enhance user experiences and engagement through data-driven strategies.

Pagewiz

Pagewiz is a DIY landing page platform for creating, publishing, and split-testing landing pages with a user-friendly, drag-and-drop interface.

Upflowy

Upflowy is a no-code tool for creating and optimizing user flows on websites, allowing A/B testing and customization for signups, onboarding, and lead capture.

Kameleoon

Kameleoon is a digital optimization platform that enables A/B testing, feature management, and AI-driven personalization for product and marketing teams.

Inspectlet

Inspectlet records visitor interactions on websites, providing session videos, heatmaps, feedback tools, and A/B testing to enhance user experience and optimize site performance.

DevSuite

DevSuite automates development workflows and onboarding with user segmentation, A/B testing, analytics, AI browser automation (session replay, captcha solving), and customizable logic.

ABlyft

ABlyft is an A/B testing platform for developers that enables scalable experiments with advanced tools, privacy compliance, and team collaboration features.

SiteSpect

SiteSpect is an A/B testing and optimization platform that helps businesses test website changes and personalize user experiences to improve engagement and conversion rates.

Boltweb

Boltweb is an AI-powered website builder and hosting platform for creating, customizing, publishing, and optimizing business websites, blogs, portfolios, landing pages, and online stores.

CustomFit.ai

CustomFit.ai is a no-code platform that personalizes website content and facilitates A/B testing to enhance user experience and boost conversion rates.

Localytics

Upland Localytics is a mobile app marketing and analytics platform that helps businesses enhance user engagement and optimize app performance through personalized experiences.

Omniconvert

Omniconvert is a digital experience optimization tool for A/B testing, surveys, and advanced segmentation to improve conversion rates and customer insights.

VWO

VWO is a web testing and conversion optimization platform that helps businesses enhance user experience through analytics and experimentation tools.

LaunchDarkly

LaunchDarkly is a feature management platform that uses feature flags to control software releases, enabling targeted rollouts, A/B testing, and real-time updates.

Convertri

Convertri is a user-friendly sales funnel and landing page builder that enables businesses to create optimized online marketing systems quickly.

Landingi

Landingi is a landing page creation platform that enables marketers to design, test, and optimize landing pages using a drag-and-drop editor and various templates.

Mutiny

Mutiny helps B2B companies enhance marketing through AI-driven personalized experiences and audience segmentation to improve conversion rates.

Statsig

Statsig is a product experimentation platform for managing feature rollouts and running data-driven experiments to optimize applications across various platforms.

Howuku

Howuku is a behavior analytics app that helps businesses track user interactions on websites using heatmaps, A/B testing, and surveys to improve engagement and conversions.

Croct

Croct is a website personalization platform that enables A/B testing and dynamic content implementation, simplifying optimization for growth teams.

Kissmetrics

Kissmetrics is a behavior-based analytics and email automation platform that helps businesses track customer journeys and optimize engagement.

Convert.com

Convert.com is an A/B testing and CRO platform that helps agencies and eCommerce companies optimize conversion rates using various testing tools.

GrowthBook

GrowthBook is an open-source platform for managing feature flags and conducting A/B testing, allowing developers to customize experiments and analyze data without disruption.

Splitbee

Splitbee helps track website performance and user behavior through analytics, funnels, automations, and A/B testing, enabling informed optimizations.

Qonversion

Qonversion is a platform for managing in-app subscriptions and purchases in mobile apps, offering analytics and A/B testing to optimize revenue.

PageTest

PageTest.AI enables A/B and multivariate testing of website content using AI, allowing users to optimize elements without coding, and integrates with popular WordPress page builders.

Marpipe

Marpipe is a multivariate testing platform that automates the process of testing various ad creative combinations to identify the most effective options.

PickFu

PickFu allows users to create polls for testing product designs, images, and copy to determine preferences in their target market.

Hello Bar

Hello Bar lets businesses create targeted website pop-ups and messages to collect leads, grow email lists, promote offers, reduce cart abandonment, and track conversions.

Personyze

Personyze is a personalization toolkit for websites that enables user-targeted content, AI recommendations, email broadcasting, and A/B testing to optimize engagement and conversions.

Taplytics

Taplytics is a mobile app analytics platform for A/B testing, feature flags, and user behavior insights, supporting both iOS and Android development.

Eppo

Eppo is a data warehouse-native A/B testing platform that offers statistical analysis, feature management, and automated reporting for efficient experimentation.

Justuno

Justuno is a conversion optimization platform that enhances user engagement through targeted popups, email/SMS capture, product recommendations, and real-time analytics.

Leanplum

Leanplum is a mobile marketing platform that personalizes customer interactions and optimizes engagement through multi-channel campaigns and A/B testing.

Optibase

Optibase is an A/B testing app for Webflow that enables users to optimize site conversion rates by testing different versions of web elements and tracking performance.

Ptengine

Ptengine is an analytics platform that tracks user behavior on websites, providing insights for content personalization and A/B testing to improve user experience.

Intellimize

Intellimize is an AI-driven platform for website personalization and conversion optimization, enabling testing and customization based on user behavior and preferences.

Altсraft

Altcraft is a marketing automation and customer data platform for managing customer profiles, personalized campaigns, loyalty programs, communications, and analytics across channels.

Fluentos

No-code popup builder for e-commerce that creates targeted, A/B-tested messages to increase conversions, reduce cart abandonment and returns, and improve customer engagement while respecting privacy.

ClickMagick

ClickMagick is a link tracking tool that offers analytics, A/B testing, and traffic optimization for online marketers and businesses, enhancing campaign performance and conversion rates.

Varify.io

Varify.io offers a monthly subscription for website performance optimization, allowing unlimited traffic experiments across all sites easily.

Dynamic Yield

Dynamic Yield is a personalization platform that helps businesses deliver tailored digital experiences using data-driven recommendations and testing across channels.

Maxymizely

Maxymizely is an analytics platform for mobile and web apps that allows businesses to optimize user engagement and improve ROI through A/B testing and user behavior analysis.

Sherpa

Sherpa tests and personalizes websites for people and AI agents, using visitor behavior to improve pages, user flows, and conversion rates.

Simulithic

Simulithic uses real session data to create simulated user populations and test product changes, estimating outcomes such as lift and confidence before release.